About Peter Goodman
Peter Goodman is a successful entrepreneur with extensive experience building and scaling successful companies in the digital media space. He comes to Salesforce.com through the August 2012 acquisition of Buddy Media. Prior to Buddy Media, Peter served as Founder and CEO of Facebook ads API partner Brighter Option, which was acquired by Buddy Media in February 2012.
In September 2010, Peter launched Brighter Option’s SAM: Social Ad Manager, an intuitive piece of software providing businesses of all sizes with the controls and analytics to launch, monitor and optimize highly targeted Facebook advertising.
Prior to Brighter Option, Peter founded several successful businesses including Socially Bright; a social media advertising company that helps agencies maximize their advertising in the social space, and PJG Media Ltd, which serves as an inventory broker for companies selling European facing inventory.
About Paid, Owned and Earned Media: The Convergence
What marketers classify as paid, owned, and earned media are blurring together faster than ever. So how do businesses best manage to stay ahead? How do you organize your teams for efficiency? Peter Goodman will share top strategies for converging your paid, owned and earned media, and how to measure and adapt your marketing investments in order to achieve maximum social media success.