Ralph has worked for GfK Marketing Sciences in Nuremberg since 2005 and has been Deputy Head of the department since 2010. He is a respected methodological consultant of international clients across different sectors and a renowned expert in the field of preference measurement. His willingness to share his knowledge and his joy of teaching make him a popular tutor within the GfK network and a requested guest lecturer for academic institutions.

In addition to his role in Marketing Sciences, Ralph has also worked as Associate Director in GfK’s new Global Innovation & Digital team since January 2012. Among other things, he is responsible for strategic innovation management in the field of Social Media Analysis.

Ralph is a regular speaker at conferences, and his research achievements have been recognized both by practitioners and in academia. He was voted “Up-and-Coming Researcher of the Year 2010” by two European market research companies for his PHD thesis on Best-Worst Choice-Based Conjoint Analysis. Ralph has spoken at four IMSM conferences, hosted by GfK, at two International Sawtooth Software Conferences (2012 and 2011), at the Advanced Research Techniques Forum in 2011 and at the Annual Meeting of the German Statistical Society 2011. The paper he presented at the 2011 Sawtooth Software conference was voted “most valuable paper” by the conference attendees and discussed by international top academic Jordan Louviere.