About Toby Goldblatt
Toby is Director of Digital for CACI Marketing Services. Toby Goldblatt is a specialist in the transformation of businesses through the use of digital solutions. Over the past 15 years Toby has assisted some of the biggest brands, including Barclays, Maserati, Mercedes, IBM, Delta Airlines, BA, Christian Aid, Sobeys, RBS, More Than and others drive multiple millions of pounds of value via digital activities, be that eCommerce, digital marketing or internal transformation.
About Multichannel Lead Management and Nurturing - using data driven marketing to improve sales performance in all channels
We all recognise that our customers are not online or offline - they are both. However making multi-channel strategies and approaches work require challenging the thorny issues of data, technology and customer experience integration. Toby will talk about practical experiences gleaned from CACI's engagements across the globe with companies such as Vodafone, Co-op, Bauer Media, Symantec, Virgin, Estee Lauder, Starwood, Mobistar and many others.