How to improve your website conversion
With websites typically converting only 3% of traffic, improving website conversion is a major opportunity to improve your business. This presentation offers a sneak preview of the Econsultancy/RedEye Conversion Rate Optimization (CRO) Report 2012 which is recognised as some of the best research of thousands of digital marketers on website conversion. This presentation covers what people say works, what really works, testing best practice and how to reduce basket abandonment.
About the speakers
Mark Patron, CEO, RedEye
Mark Patron is CEO of email and website optimization business, RedEye, working for clients such as Skype, Office Depot and Marks & Spencer. Mark has worked in direct and digital marketing for 25 years. He was MD of Claritas, which over 14 years he built from zero to over £30m revenues. Mark led the sale of Claritas to VNU, now Nielsen, for £49m in 1994. He was Chairman of Abacus Europe, the data division of DoubleClick and a non-exec director of Transactis. Previously he was a board member of the Institute of Digital and Direct Marketing and vice-chairman of the DMA Data Council. Mark was voted one of the UK's 15 most influential direct marketers by readers of Precision Marketing magazine.