Relationships first: Using digital to tie it all together
Everybody is talking about how Marketing is changing. New School Marketers are actually doing something about it. New School Marketers are focusing on re-shaping the company’s entire strategies; budgets, skills, processes and entire business models around the fact that increasing customer relationships are going to be interactive and nature. Hear how B&Q are putting relationships first and rethinking how to market across an increasingly digital customer lifecycle.
In this session, delegates will discover:
· Cross channel permission capture
· Highly segmented email campaigns
· Mobile & Social Campaigns
· Triggering life cycle programmes using web behaviour
· Automation and optimisation
About the speakers
Jon Stanesby, Associate Director of Strategic Services, Responsys
Jon Stanesby has more than 10 years’ experience working in digital marketing in the UK and Europe. Jon has led the Strategic Services team at Responsys for the last three years, and he and his team provide innovative marketing advice to some of the biggest brands in Europe, including B&Q, John Lewis, Lufthansa, Mothercare and New Look. They enable these brands to leverage the Responsys Interact Suite to deliver award-winning multichannel marketing.
Jon also writes a guest blog for Econsultancy, where he offers insight into a number of topics in the digital marketing space. Jon endeavours to honour the scientific method in his marketing work due to a keen interest in sciences (physics and psychology to name a couple) and technology — often referencing these in his written and presented material.
Vicky Garfitt, Digital Marketing Manager, B&Q
Vicky is leading the charge for digital marketing at B&Q, helping the business capitalise on the enormous potential available through digital channels.
Prior to joining B&Q this spring, Vicky worked at one of the country’s top digital agencies, Dare, in the capacity of Account Director across Global and UK accounts. Vicky's responsibilities included digital roadmaps, strategies and creative execution for large consumer campaigns.
Before joining Dare, Vicky held a range of regional positions, including being a Director of a digital start-up offering web design and eCommerce.