Turning the tables – how Betfred plans to make gaming personal
Betfred wants to translate the personal service its customers receive when they visit one of Betfred’s 1350 shops to its highly successful online operation – www.betfred.com. Similar to many businesses, Betfred wants to respond to the individual needs of each of its website visitors and tailor its online experience so the business can build strong customer relationships and gain competitive advantage through on-line personalisation. This presentation will provide insight into the competitive online gaming landscape, look at the challenges faced by gaming companies to build customer engagement on-line and show how Betfred see personalised gaming as the route to bring personal service to betfred.com.
About the speakers
Sean Doherty, Director of Operations, Betfred
Sean has been with Betfred.com for over two years. As the Director of Operations for Betfred.com he is responsible for a range of groups at Betfred.com including UI, design, front-end development, copy and content, social gaming, R&D, mobile development, and customer services. Sean's teams are responsible for the ongoing operations and evolution of the company's web and mobile properties.
Prior to Betfred.com, Sean held several senior level director roles for agencies in the UK and the US, developing and managing digital strategies for start-ups and multi-billion dollar clients across a range of industries, including video gaming, automotive, telecom, FMCG, insurance, entertainment and travel and leisure.
