Defending email’s effectiveness in a multichannel world
Using ExactTarget’s Subscribers, Fans & Followers research, external reports and case studies we will explore how email is still a crucial component in the interactive marketing mix. Furthermore, we’ll show how new life can be breathed into email when it is used as a part of integrated marketing programs alongside mobile and social.
About the speakers
Nick Evans, Account Director, ExactTarget
Nick has been in the email and interactive marketing space for 6 years, starting on the client side and subsequently working in various client services roles for Epsilon and e-Dialog before joining ExactTarget as an Account Director in July 2011. He has worked with a number of high profile brands across various industry sectors including Tesco, Argos, Sony Computer Entertainment Europe, Bauer Media and Admiral Insurance, advising them on how best to drive audience engagement and bottom line results through their interactive marketing programs.
