Engagement Optimisation- Transforming the Dark Art into Science
Ollie will discuss how IgnitionOne used its award-winning Engagement Optimisation technology to work with leading UK client Photobox to optimise marketing spend through the power of leveraging engagement data. Engagement Optimisation analyses both cross-channel attribution data and onsite customer behavioural information to make sense of visitor activity. As the 2012 Econsultancy judging panel said ''An innovative product, no question about it.''
About the speakers
Ollie Bath, Head of Client Solutions Europe , IgnitionOne
Ollie Bath started his career as a digital planner/buyer at i-level. He then progressed to a media auditing consultancy working for Coca Cola, Becks and GM, before joining IgnitionOne.
In his Client Solutions role, Ollie uses his extensive understanding of the fragmented technology landscape to develop tailored solutions for top advertisers and agencies across Europe.