A case study: Optimising your mobile strategy to drive ROI
This session will demonstrate how Experian Marketing Services helped Quotemehappy.com improve their email campaigns and increase conversion by 9%.
Join us to explore how new technology has led to a transformation in the way customers access emails on mobile devices. Discover sophisticated techniques that will help you deliver mobile optimised content and maximise response rates.
Find out how to:
•Identify what devices your customers are using to access email
•Design emails that serve content specific to your customers’ devices
•Maximise email response rates and increase ROI
About the speakers
Grant Sidwell, Mobile Director, Experian CheetahMail
As Mobile Director, Grant is responsible for overseeing all mobile activity executed for Experian CheetahMail clients. Grant works with clients in identifying and solving the unique challenges posed by mobile devices as well as helping guide robust mobile strategies across email, SMS, and other mobile marketing channels.
Prior to joining Experian Marketing Services, Grant earned his mobile stripes looking after UK business development for YOC AG, Europe's leading mobile technology and media company that lists Coca-Cola, News International and Deutsche Bank as its clients.
In the past Grant has also held positions at New York based Glam Media, as well as NASDAQ listed ValueClick- where he started as a graduate placement.
Before leaving his native South Africa, Grant achieved a first class degree in Marketing and Business Management from Bond University (Gold Coast, Australia), but lists; ‘working in his uncles' mobile phone retail shop every weekend’ as his single biggest career influence.