Multichannel Lead Management and Nurturing - using data driven marketing to improve sales performance in all channels
We all recognise that our customers are not online or offline - they are both. However making multi-channel strategies and approaches work require challenging the thorny issues of data, technology and customer experience integration. Toby will talk about practical experiences gleaned from CACI's engagements across the globe with companies such as Vodafone, Co-op, Bauer Media, Symantec, Virgin, Estee Lauder, Starwood, Mobistar and many others.
About the speakers
Toby Goldblatt, Director, Digital & Social, CACI
Toby is Director of Digital for CACI Marketing Services. Toby Goldblatt is a specialist in the transformation of businesses through the use of digital solutions. Over the past 15 years Toby has assisted some of the biggest brands, including Barclays, Maserati, Mercedes, IBM, Delta Airlines, BA, Christian Aid, Sobeys, RBS, More Than and others drive multiple millions of pounds of value via digital activities, be that eCommerce, digital marketing or internal transformation.
John Ginn, VP of Consulting , CACI
John Ginn runs CACI’s Consulting Division. He is widely viewed as an industry thought leader and innovator around Customer Management, with particular reference around Real-Time-Decisioning, Simulation & Conversational Marketing.
John began his career working client side where he played a major role designing and implementing the CRM strategy for a UK bank which now, over 15 years later, still has the best customer experience record of any bank in the UK by a very long way.
Following this, John became a specialist CRM consultant improving the customer experience across many industry sectors covering companies such as Vodafone, O2 mobile, MBNA Europe, Virgin Media, Sky, RAC and Ford. He continues to drive his passion through leading CACI’s consulting division to deliver world class CRM consultancy.