About Joy Puzzo
Joy Puzzo has been the Corporate Audience Development Director at Advanstar Communications since July 2005. She manages a department of 14 employees, is responsible for 34 print publications, 37 digital editions, over 65 e-newsletters in the automotive, healthcare, pharmaceutical/science (US and UK) and fashion publishing industries. Her team is also tasked with providing Consolidated Media Reports and Brand Reach audits (ABC/BPA) across multi products. They work in conjunction with the E-media/marketing teams on website traffic (SearchAutoParts.com) and site registration (Modernmedicine.com) as well as trade show teams (MAGIC/Licensing International/CBI) on database enhancement/universe analysis and Licensing attendee registration. Her team ensures maximization/best practices for E-mail for Advanstar. They also work with Market Development on file enhancements and audience plans for selling educational products. She is currently a committee member on the ABC; Business Publications Industry Committee. Prior to the acquisition of the Medical Economics magazine group by Advanstar she spent over 10 years working in circulation on Thomson Healthcare publications. She also worked for 3 years at Prentice Hall/Simon & Schuster in the marketing department book division. Joy has earned a Bachelor of Science Degree with a major in Economics from East Stroudsburg University.
About AAM Panel: Pages to Platforms: Redefining News Media Brands
Newspapers, magazines and B2B publications have created trusted brands and reached their audiences for decades through one medium — print. But digital has changed everything. Panelists will share their experiences redeveloping brands deeply rooted in print to reach new audiences in a multimedia environment. And they’ll share the hurdles along the way — product development, keeping up with technology and how the publisher/buyer relationship has been redefined.