About Nick Blunden
As global publisher, Economist Digital, Nick has responsibility for all commercial aspects of Economist.com globally, including the on-going development of The Economist online as a digital media brand and community.
Before joining the Economist group Nick was UK CEO of Profero, the award winning full service global digital communications agency. In his seven year tenure at Profero Nick oversaw the rapid expansion of the UK business, successfully launching its media business Profero Performance and its technology business Profero Connect. During this period Profero’s client portfolio included leading international brands such as Apple, MINI, Pepsi, Johnson and Johnson and HSBC.
Earlier in his career Nick enjoyed a successful stint as a Management Consultant with IBM Consulting and as a client side marketer with communications firm Energis.
Nick holds a law degree from the London School of Economics and an MBA from the Australian School of Business. He is a Fellow of the RSA, a NESTA creative mentor and a member of the UK Superbrands Council.
About AAM Panel: Pages to Platforms: Redefining News Media Brands
Newspapers, magazines and B2B publications have created trusted brands and reached their audiences for decades through one medium — print. But digital has changed everything. Panelists will share their experiences redeveloping brands deeply rooted in print to reach new audiences in a multimedia environment. And they’ll share the hurdles along the way — product development, keeping up with technology and how the publisher/buyer relationship has been redefined.