NMA Archive

IAB tips upswing in performance marketing spend for 2013

Almost two-thirds (61%) of advertisers plan to increase their spend on affiliate or performance marketing next year, according to the results of the latest IAB Annual Affiliate Advertiser Survey.

by NMA Staff 29 November 2012 00:00am 0 comments

Opinion: The rise of the advertising machines

Dominic Trigg, managing director Europe, Rocket Fuel.

by NMA Staff 29 November 2012 00:00am 0 comments

Nokia eyes social to bolster Lumia 920 launch

Nokia is relying on social media to amplify its experiential marketing activity as it aims to promote its Lumia range of devices and wrest back market share in the lucrative smartphone market.

by NMA Staff 29 November 2012 00:00am 0 comments

76% of people prompted to watch TV shows following positive tweets

Over three quarters (76%) of people start watching TV shows after seeing positive tweets about them, according to Twitter’s head of TV partnerships Dan Biddle.

by NMA Staff 29 November 2012 00:00am 0 comments

Orange: Mobiles are primary screen for teens

Orange has released its latest Exposure research study containing information on teen demographics for the first time, showing mobiles are their primary device for accessing media.

by NMA Staff 29 November 2012 00:00am 0 comments

Microsoft's Windows Store eclipses Apple's Mac App Store

Downloads of the top 300 apps in Microsoft’s Windows Store are three times higher than those in the Apple Mac App Store just a month after the official launch of Windows 8 according to research.

by NMA Staff 28 November 2012 00:00am 0 comments

Sky Sports to launch on Now TV

Sky is preparing to roll out Sky Sports to its internet TV service Now TV as it continues its strategy to net the 13m UK homes without a pay TV subscription.

by NMA Staff 28 November 2012 00:00am 0 comments

The Independent to lower non-UK paywall threshold

Zach Leonard, managing director for digital at The Independent, i and London Evening Standard.

by NMA Staff 28 November 2012 00:00am 0 comments

Gillette strikes I AM PLAYR tie-up

Gillette aims to further enhance its association with sports performance and drive registrations for its Gillette Football Club through a tie-up with We R Interactive the social agency behind the online game IAM PLAYR.

by NMA Staff 28 November 2012 00:00am 0 comments

Glamour gains long-term readers through celeb Twitter takeover

Glamour.com has gained long-term readers as a result of signing up celebrities to take over its Twitter account, according to deputy editor Charlotte Duck.

by NMA Staff 27 November 2012 00:00am 0 comments