Hellomagazine.com, the online sister to HELLO! magazine, celebrates its 3rd anniversary this week. Launched in April 2001, Hellomagazine.com now has 13.5 million page impressions per month, according to the last ABC Electronic audit in January 2004. Thanks to a strong and loyal following in the UK and around the world, this shows an 125 per cent increase since its first audit, in December 2002.
Hellomagazine.com is updated every day with all the latest celebrity lifestyle and royalty news. New sections over the past year, such as the exclusive online horoscopes by the “Fleet Street” astrologer Jonathan Cainer; the Diamond Club paid content area – one of the first to be developed for this type of subject; the HELLO! news archive - a searchable database for all Hellomagazine.com news; and the Travel Section, have helped us to achieve an excellent first unique user figure of 766,191.
Hellomagazine.com has also undergone a redesign of all its major sections, giving it a new look and a more contemporary feel with cooler colours, bolder headlines and easier to navigate bars.
Tree Elven, Website Editor, said: “It’s been three years of really hard work, but well worth it! And Hellomagazine.com will not be resting on its laurels. This coming year will see more exciting new developments for the site. Soon, we’ll be launching SMS updates to your mobile so that you’ll hold the news on your favourite celebrities in the palm of your hand. Constant evolving has helped Hellomagazine.com become shortlisted for the second consecutive year as one of the contenders for Interactive Consumer Magazine of the Year 2004, in the PPA Awards for Editorial and Publishing Excellence. I’m looking forward to the next three years!”
Published on: 12:00AM on 26th April 2004