Softwrap(tm) today announced that peer-to-peer service Wippit (www.wippit.com), has signed an agreement to distribute 'Softwrapped' software from its new, revamped site that launches today. A range of popular applications and games, protected by the Softwrap DRM solution that also allows users to try before they buy, will be available from Wippit's brand new site for users to download.
Paul Myers, CEO, Wippit, commented: "The decision to choose Softwrap was always straight forward. We had decided to widen our product offering from just music and video to include software applications and games. The Softwrap DRM solution integrated easily into our new site and the excellent range of competitively priced games and utilities will add even more value to what is already an attractive portal." He continued, "Wippit has a reputation for quality and value, which fits perfectly with Softwrap's offering, whereby we only pay Softwrap when we start selling the games they're marketing."
A spokesperson for Softwrap, Dylan Solomon, COO, added: "We're delighted that Wippit has adopted Softwrap to manage the security and distribution of games via their exciting new portal. We're also confident that the 'try before you buy' aspect of the solution will be very attractive to prospective purchasers and that we'll reach new customers with our range of quality titles."
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Wippit Ltd. was established in London in March 2000 with the express intention of creating a peer-to-peer file sharing service that pays rights owners for the product they have invested in and offers great value to music fans too.
With over seven years Internet business experience and twenty five in the entertainment industry, the Wippit team are uniquely positioned to understand this space from all sides and are not afraid of introducing new and revolutionary business models. After all, this is the team that pioneered the free Internet model back in the last century!
Wippit is privately financed and completely independent.
Contact: Paul Myers, CEO,
Softwrap (www.softwrap.com) is a virtual shrink-wrapping programme that provides authors and distributors with a secure means of selling and distributing their software digitally, whilst still providing the consumer with 'try-before-you-buy' facilities.
Softwrap Limited, a British-based company, is a leading e-commerce company that specialises in products and services that enable digital distribution and sales in many formats. The sister product to Softwrap is Soundwrap (www.soundwrap.com), a programme for the digital distribution of music. Softwrap is represented in North America, Europe, Africa, Asia, Australia and New Zealand, where on-going research and development occurs and also ensures the best opportunity of globally distributing its business partner's software, should they also require marketing and distribution assistance.
Contact: Dylan Solomon, COO, , + 44 (0) 20 7089 4111
For further press information, please contact:
Greg Mills/Paul Nolan
+44 (0) 20 8892 9207
Published on: 12:00AM on 2nd April 2004