***Service from Trafficmaster and Integrated Mobile Technologies masters the roads***
Orange, the UK’s most popular mobile phone service has launched the RAC Traffic-i, a live visual traffic information service developed by Trafficmaster and Integrated Mobile Technologies, on Orange World.
RAC Traffic-i is available on Orange World, for seven handsets to date: the Orange SPV E200, the Nokia 6600, 7650, 3650 and N-gage models and the Sony Ericsson P800 and P900.
The service incorporates five levels of zoom so users can view any specific area of interest and can make informed decisions on what route to take based on current traffic conditions. The handset display shows traffic problems on a scrolling map and depicts the delay in minutes and miles per hour. RAC Traffic-i can be used to bookmark locations, which can be recalled simply and quickly as a default when users initially access the RAC Traffic-i service.
Gavin Shurmer, Head of Mobile Utility Content and Services, at Orange, says:
“RAC Traffic-i demonstrates how Orange can, through the use of its Orange World Portal, enable its customers to access the best applications available in the market today. RAC Traffic-i is an excellent service, which enables Orange customers to simply and easily access reliable high quality traffic information displayed in a clear graphical form. The end result ? Our customers stay “mobile” !
Stuart Berman, Chief Operating Officer at Trafficmaster, comments:
“The future certainly looks bright for Traffic-i, as it signs up yet another deal with a major network provider. Orange proves to be one of the leaders within its market and is continuing to expand. On the back of this we look forward to reaping further success with Traffic-i.”
Ian Tomson-Smith, Sales & Marketing Director of IM Technologies, adds:
“The RAC Traffic-i service has been successful, as it appeals to both the network operators and consumer alike. Not only in the groundbreaking way it initiates GPRS usage amongst the phone user looking for more than just ringtones and wallpaper, but by the simply way it makes everyone’s lives a lot less stressful!
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Notes to Editors
Orange, wirefree and any other Orange product or service referred to in this release are trademarks of Orange.
Orange UK provides high quality coverage to 99% of the UK population, and offers roaming to pay monthly customers on 288 networks in 128 countries and to pay as you go customers on 28 networks in 22 countries.
At the end of September 2003, Orange UK had over 13.4 million active customers, more than any other UK network, making it the UK’s number one.
In October 2003, Orange UK won the Mobile Choice Consumer Awards - voted for by readers of Mobile Choice magazine – for Best Network Operator for the third year running, and for Best High Street Retailer
The sixth annual J.D. Power and Associates UK Mobile Customer Satisfaction Study published in June 2003 showed that Orange ranks as the number one telephone service for customer satisfaction in the contract sector in the UK. J.D. Power and Associates 2002-2003 United Kingdom Mobile Customer Satisfaction Study based on a total 2,111 consumer responses. Orange was ranked number one in 1998, 1999, 2000 and 2001, when the contract and prepay sectors were combined, and was ranked first in the contract sector in 2002 and 2003.
For further information, call the Orange media centre on 020 7984 2000 or 07973 201 911
Published on: 12:00AM on 3rd June 2004