Integrated agency Crafted is celebrating this week having beaten fierce competition to emerge as a one of the UK’s leading digital lights at this year’s nationally acclaimed Fresh Creative Awards.
The digital agency, based in Ipswich and London, scooped the Bronze award in the Sites & Search category at the ceremony held at Manchester’s Midland Hotel.
Out of 160 entrants from the UK’s top digital agencies, Crafted was one of only two companies in its category to take home a gong.
It was Crafted’s success with client reallymoving.com, one of the UK’s leading providers of quotes for home moving services, which caught the judges attention.
With a 62 per cent increase in organic search traffic, a 48 per cent rise in quote volume for the moving site, with more than 25 links to Government websites, the agency was delighted to see its hard work applauded.
Ian Miller, Search Director at Crafted, is delighted with his team’s win. He said:
“By creating a raft of unique moving home resources and instigating innovative search tactics, we were able to deliver award winning results for reallymoving.com. We worked hard to move the website higher up Google’s organic listings, resulting in impressive traffic and ultimately, a high volume of conversions.
“The Fresh Awards are highly regarded throughout the digital industry, so to take home a trophy is a real achievement, especially as the Sites & Search category was highly competitive this year. I am delighted that my team’s hard work to deliver client results has been rewarded on a national level.”
Rosemary Rogers, Marketing Director at reallymoving.com commented:
“Crafted’s search and content marketing efforts have already delivered a substantial return on investment. At a time when the property market is restricted, it is essential that those searching for moving quotes are directed to reallymoving.com in order to generate leads for our business.
“By carefully identifying a gap in the market, Crafted’s creativity, strategic thinking and innovative ideas continue to enable us to take the lead in providing moving related advice and reap the benefits of search leads. We are very pleased with the successes achieved.”
Published on: 11:00AM on 9th October 2012