17 October, 2012 – London and Sydney – Australian organisers National Media and Econsultancy have teamed up to bring FUNNEL – a leading conference for the B2B and ‘considered purchase’ markets to Sydney on 19 November 2012. A sellout event in London last year, the FUNNEL event hits Sydney for the first time with a large agenda and a targeted focus – revenue performance management.
Rapid technology adoption, the need to be online, and the search for smarter ways to do business are driving huge growth in the B2B and B2G sectors. Marketing departments in this space are faced with a completely different set of challenges to B2C marketers including long lead cycles and the need to move prospects along a nurtured journey to sale.
FUNNEL is all about the new strategies, tactics and technologies that generate and nurture leads over time, then convert them into trackable and measurable revenue.
FUNNEL Australia Event Director Brad Langton says: “Sales and marketing strategist from the B2B sector are sick of hearing about shampoo and soft drink case studies that just don’t apply to their unique business models. FUNNEL is 100% tailored to their needs and is the first event of its type to be run in Australia.
To date, the Australian marketing community has struggled to find high-value events that are relevant to them. There are loads of generalised marketing events being run, focusing on hot topics like E-commerce, Social Media, and online conversion all with a B2C flavour.”
Broken into four concurrent streams, the program covers the entire marketing funnel process from planning and design, through to attraction strategies, engagement and nurturing tactics and lastly the alignment of marketing and sales.
The program will feature a stellar cast of international and local speakers and will bring together the largest gathering of B2B marketing minds in Australia.
FUNNEL will be held at the Australian Technology Park in Eveleigh, Sydney – just 2km’s from the city CBD. Early bird discount pricing is being offered before November 1st and more information is available at www.cometofunnel.com.au
About National Media
National Media are specialists in delivering world-renowned business exhibitions and conferences that harmonise thought leading content, world-class presenters and industry elite audiences.
National Media events play a vital role in supporting and enriching the markets they serve. They are marketplaces that drive innovation, build business communities, facilitate commerce and foster education and professional learning.
Events include Online Retailer, JUMP, Shopper Marketing Live, The Shopper Marketing Collective, Total Facilities and the Incentive Show.
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and e-commerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for more than 130,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media plc. in July 2012.
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Published on: 4:38PM on 17th October 2012