Trend Briefings

Future of B2B Online Marketing Briefing 2007

This briefing is a summary of an Econsultancy roundtable on the Future of B2B Online Marketing held in September 2007.

Social Media Briefing - October 2007

This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media.

Online PR Briefing - September 2007

This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR.

User Experience Briefing - July 2007

This 9-page briefing, available for free, is a summary of an Econsultancy roundtable on User Experience held in July 2007.

Mobile Marketing - Roundtable Briefing, June 2007

This is a free 10-page briefing based on an Econsultancy roundtable about Mobile Marketing held in 2007.

Email Marketing - Roundtable Briefing, May 2007

This is a free 10-page briefing based on an Econsultancy roundtable about Email Marketing held in 2007.

Online Media Planning and Buying - Roundtable Briefing, May 2007

This is a free 11-page briefing based on an Econsultancy roundtable about Online Media Planning and Buying held in 2007.

Paid Search Briefing - March 2007

This is a free 12-page briefing based on an Econsultancy roundtable about Paid Search held in March 2007 (registration required). The document contains the following: -) An overview of the UK market (including market valuation and trends) ...

Online Customer Service and Surveys Briefing - Jan 2007

This free, 11-page briefing is a summary of an Econsultancy roundtable combining Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace (for both mar...

Affiliate Marketing Roundtable Briefing, October 2006

This 10-page briefing is a summary of an Econsultancy roundtable on affiliate marketing (free access). The document contains a write-up of the discussion, an overview of UK affiliate marketing, the latest e-commerce statistics and a section on ...

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Featured Reports

Using Social Media to Influence Influencers: Digital Workshop

2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.

Mobile Sophistication and Strategy Report

Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Location-based Marketing Smart Pack

The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

Future Trends Innovation Briefing

This 140+ slide presentation was delivered at an Econsultancy trends briefing by Neil Perkin, a strategic specialist in emerging digital and media technologies. It explores the strategies you need to help future-proof your brand and is packed with cutting edge examples of opportunities to connect and interact with customers in new and exciting ways. The presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.

The Innovation Report

Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

Social Gaming and Gamification Innovation Briefing

Inside this 80+ slide presentation, delivered at an Econsultancy trends briefing, social gaming, gamification and the associated innovation, trends, and strategies are explored. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy by illustrating the theory and practice within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways.