Trend Briefings

Digital issues in Human Resources

This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.

Search Engine Marketing Trends Briefing November 2009

Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.

Measurement, Analytics and Optimization Trends Briefing October 2009

A free 7-page briefing with the latest trends and marketplace developments relating to web measurement, analytics and optimization. Download this free report to get an overview of what is happening in the web analytics sector and the issues that matter.

Online PR and Social Media Trends Briefing June 2009

Download this free 12-page briefing to keep up date with the latest trends and developments in online PR and social media. Learn about effective strategies, covering metrics, measurement and essential PR tools and technologies.

Online Lead Generation Trends Briefing February 2009

Download this free 9-page briefing to learn more about the latest trends and marketplace developments in the online lead generation industry. Get tips on best practice, and understand how to deliver successful online lead generation campaign strategies.

Social Media Trends Briefing February 2009

A free 9-page briefing with the latest trends and marketplace developments related to social media. Download this free report to get tips for best practice, including rules of engagement, buzz monitoring strategies, and how to identify influencers and measure success.

Usability and User Experience Trends Briefing January 2009

A free, 12-page briefing with the latest trends and strategies related to user experience. Download this free report to learn about the importance of usability testing, the role of analytics, and how to use Web 2.0 to enhance user experience.

Online PR Trends Briefing January 2009

Please note: There is a newer version of this report available

Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation.

Email Marketing Briefing - November 2008

A free 12-page briefing about email marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key industry trends.

Paid Search Briefing - October 2008

Download this free 12-page briefing to understand the latest developments in paid search, including the consequences of Google's brand-bidding policy change, the effect of the global recession, and the impact of the end of best-practice funding.

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Featured Research

Using Social Media to Influence Influencers: Digital Workshop

2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.

Mobile Sophistication and Strategy Report

Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Location-based Marketing Smart Pack

The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

Future Trends Innovation Briefing

This 140+ slide presentation was delivered at an Econsultancy trends briefing by Neil Perkin, a strategic specialist in emerging digital and media technologies. It explores the strategies you need to help future-proof your brand and is packed with cutting edge examples of opportunities to connect and interact with customers in new and exciting ways. The presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.

The Innovation Report

Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

Social Gaming and Gamification Innovation Briefing

Inside this 80+ slide presentation, delivered at an Econsultancy trends briefing, social gaming, gamification and the associated innovation, trends, and strategies are explored. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy by illustrating the theory and practice within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways.