Quarterly Digital Intelligence Briefing: Digital Trends for 2013

This report is part of the Quarterly Digital Intelligence Briefing bundle.

Econsultancy's eighth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, highlights some key digital trends for 2013, outlining the challenges and opportunities which organisations are (or should be) paying close attention to. The report is based on a survey of around 700 business respondents, mainly from Europe and North America.

The following sections are featured in the report:

• The year of content - creating, optimising and marketing content
• Capitalising on engagement: increasing conversion from earned and owned media
• Great content, spread through social channels and consumed anywhere
• Inspired content + informed algorithms - excitement for 2013
• CMO and CXO? The role of marketing in customer experience management
• Pi-shaped marketers shall inherit the digital earth
• Omnichannel consumers on the march - priorities for a mobile customer base

Findings include:

• The single most significant trend is the continued emergence of content marketing as a standalone discipline.
• Compared to a year ago, social media engagement is lower down the list of priorities as observed by both client-side and agency respondents.
• Mobile optimisation is the most exciting digital marketing opportunity for 2013, according to companies surveyed. 
• Only four in 10 client-side respondents consider that using 'offline data to optimise the online experience' or 'online data to optimise the offline experience' will be 'very important' for their organisations over the next few years.

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