This report is part of the Digital Marketing Template Files bundle.
Downloads
-
SAMPLE: READ FIRST: Search Engine Marketing: PPC - Digital Marketing Template Files
(603 KB PDF)
-
Econsultancy PPC Digital Marketing Template Files
(2.56 MB ZIP)
Overview
Digital Marketing Template Files: Search Engine Marketing - PPC
Authors: Chris Camacho at SMG Search, LBi, Econsultancy and other expert contributors
Files included: 8 files
File titles: PPC Google Analytics Reporting Dashboard, PPC Campaign Troubleshooting Checklist, PPC Ad Group Optimisation, PPC Testing Matrix, PPC Forecasting, PPC Client Briefing, PPC Weekly Report - Sales, PPC Weekly Report - Performance
About these templates
Who created these template files?
In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.
How should these files be used?
Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts.
Contents
In this release we have included a mixture of useful Excel spreadsheets and documents to help you optimise your campaigns.
Download separate files on the report pages below.
Reports included in this bundle
- Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files
- Search Engine Marketing: PPC Reporting - Digital Marketing Template Files
Downloads
-
SAMPLE: READ FIRST: Search Engine Marketing: PPC - Digital Marketing Template Files
(603 KB PDF)
-
Econsultancy PPC Digital Marketing Template Files
(2.56 MB ZIP)
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