FUNNEL - Convert presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
This track puts the spotlight on the ultimate aim: revenue. Specifically, how to effectively qualify and pass leasd to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.
FUNNEL 2011 Presentations
Please note: There is a newer version of this report available
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
Multichannel Customer Experience Report
The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available.
JUMP - Whitepapers live 4 presentations 2011
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP - Whitepapers live 3 presentations 2011
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP - Whitepapers live 2 presentations 2011
Presentations from the Whitepapers live 2 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011.
JUMP - Whitepapers live 1 presentations 2011
Presentations from the Whitepapers live 1 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP - Analyse presentations 2011
Presentations from the Analyse stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Analyse is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels.
JUMP - Lead presentations 2011
Presentations from the lead stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. This track is about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement and budgeting.
JUMP 2011 Presentations
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
