Following are the reports and research we have on multichannel marketing. Some of the reports specifically address multi-channel marketing, others refer to multichannel and we've included those too. Let us know if you can't find what you're looking for on multichannel marketing and we might be able to point you in the right direction.
First Quarterly Digital Intelligence Briefing
Econsultancy's first Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at some of the most important trends affecting the marketing landscape in 2011. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.
Internet Marketing Strategy Briefing
Econsultancy’s Internet Marketing Strategy Briefing is free to download for registered members and covers the most important online trends in digital marketing, including customer centricity, channel diversification, data, social media and content strategy.
JUMP Magazine: Issue three
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.
Online Measurement and Strategy Report 2011
Please note: There is a newer version of this report available
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
Reducing Customer Struggle 2011
Please note: There is a newer version of this report available
The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at the relationship between online and offline areas of business.
Marketing Attribution Management Buyer's Guide
Please note: There is a newer version of this report available
The first Econsultancy Marketing Attribution Management Buyer's Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers who want to understand the market and invest in attribution technology and services. The guide looks at market trends within this sector, with profiles of 23 leading suppliers, as well as best practice and tips for identifying the right vendor.
TfM&A 2011 Keynote by Ashley Friedlein, CEO, Econsultancy - Innovation in Digital Marketing
43 slide PowerPoint presentation given by Econsultancy CEO Ashley Friedlein as a keynote speech at the Technology for Marketing & Advertising show in London, UK, 2 March 2011.
Demographics
The Demographics documents are part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
UK: Internet Statistics Compendium
Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
North America: Internet Statistics Compendium
Econsultancy's North American Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.
