Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Econsultancy's latest Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which organisations are (or should be) paying close attention to during 2013. The report is based on a survey of around 700 business respondents.
The Key Digital Trends for 2013 infographic looks at what marketers see as the most important trends in the next 12 months. The infographic sums up the key findings of the eighth Quarterly Digital Intelligence Briefing, produced in association with Adobe.
Econsultancy's B2B Digital Marketing Briefing focuses on key trends, challenges and best practices for B2B digital marketers. Based on the presentations given at Econsultancy's FUNNEL 2012 event held in London in November 2012, the guide includes thoughts and insights shared that day, case studies illustrating best practice and contributions from B2B marketing experts.
The Data Management Best Practice Guide is aimed at marketers, executive management and agencies that work with data and aspire to. This 70-page report thoroughly explores the strategic and everyday issues and opportunities presented by the explosion of customer and behavioral data and the explosion of tools and services designed to leverage it.
The Facebook for Businesses in the Middle East and North Africa Best Practice Guide explores in detail country-specific best practices for setting up and running a Facebook Business page in the MENA region.
Two keynote presentations from Econsultancy's Digital Cream Singapore 2012 event on 29th November 2012, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compared them with like-minded peers.
From a November 2012 presentation by Stefan Tornquist (VP of research, US for Econsultancy) at AdTech New York.
The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The data in the infographic is taken from the seventh Econsultancy / Adobe Quarterly Digital Intelligence Briefing.