User experience is one of our favourite topics, and one of the most important for web professionals to embrace. Our research into user experience and usability includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case should you need to convince your boss to invest in usability. If you work in e-commerce then we greatly recommend our reports on the online retail user experience, and checkout design.
Online Customer Engagement Report 2008
Please note: There is a newer version of this report available
Overview The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. It is essential reading for anyone trying to understand this complex area.
Persuasion Marketing Briefing - November 2007
This is a free 9-page briefing based on Econsultancy's 2007 roundtable about Persuasion Marketing.
Travel Website Benchmarks 2007
This Travel Website Benchmarks report has been compiled to give those responsible for operating and building websites in the travel sector an insight into global best practice.
Social Commerce Report 2007
This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.
Charity Website Benchmarks 2007
An update to our 2006 Charities Benchmark Report, this report examines and measures the websites of UK charities.
Usability and User Experience Report 2007
Please note: There is a newer version of this report available
This 64-page report about usability and user experience, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007.
Online Retail: Checkout Special
Please note: There is a newer version of this report available
Information and advice surrounding online checkouts, including Design Patterns, Recommendations and References.
Usability and Accessibility Buyer's Guide 2007
The 2007 Usability and Accessibility Buyer's Guide. This covers all aspects of supplier selection in this particular area of digital. There is a new version of this guide available.
Web Design Best Practice Guide
Please note: There is a newer version of this report available
Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.
Online Surveys and Research Buyer's Guide 2007
This guide contains profiles of 18 companies offering technology and services relating to online surveys and market research. The report covers the latest market trends and tips and pitfalls for buyers.
