Here are our reports and research on web analytics, including guides to finding the right analytics supplier, as well as statistics about the web analytics industry. If you are looking for any other web analytics research, please contact us and we'll try to find it for you.
Reducing Customer Struggle 2011
Please note: There is a newer version of this report available
The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at the relationship between online and offline areas of business.
Multivariate Testing Buyer's Guide
Econsultancy's Multivariate Testing (MVT) Buyer's Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading technology suppliers and detailed information about the trends and issues affecting the online testing sector. The 127-page report also contains best practice and tips for identifying the right MVT vendor to meet your needs and useful advice for those just starting to get involved in this area.
Web Analytics: A Beginner's Guide
The Web Analytics Beginner's Guide aims to be the first step in a journey that will see you become a fully-fledged expert in online analytics. A must-read for those interested in this area, free to Bronze members and higher.
Marketing Budgets 2011
Please note: There is a newer version of this report available
The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
Web Analytics Statistics
The Web Analytics Statistics documents are part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
Global: Internet Statistics Compendium
Econsultancy's Global Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
North America: Internet Statistics Compendium
Econsultancy's North American Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.
UK: Internet Statistics Compendium
Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
Innovation Awards 2011 Winning Entries
In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. For the 2011 Innovation Awards, we assembled an international judging panel from companies known for innovation, such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), DuPont, BT, Net-a-Porter, Mindshare, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal. This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.
Global Web Analytics Statistics
Econsultancy's Global Web Analytics Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
