Web Analytics Requirements - Digital Marketing Template Files

This report is part of the Web Analytics – Digital Marketing Template Files bundle. See Digital Marketing Template Files for more details.

Overview

Digital Marketing Template Files: Web Analytics

Authors: James Gurd, Econsultancy 

Files included: 1 file 

Title: Web Analytics Requirements

About this template

Analytics is an important part of understanding any digital marketing activity. To enable intelligent analysis and decision-making, it's essential that the right data is captured to provide the information for business analysts.

This particular document provides a series of questions that you should ask yourself before letting your development team add web analytics tracking code to your website.

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