Claire Brinkley
After graduating college and travelling the world, Claire started working as a journalist and researcher for Mediaconnect. In this role Claire wrote stories for and about the tech PR community, which were posted daily to their corporate website. She then went on to promote cycling education within Australia, working for AustCycle as a journalist, marketing and PR person.
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It seems small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites.
These figures come from the Yellow Pages Report, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies.
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by Claire Brinkley
17 January 2013 22:15pm
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Travellers from the Asia-Pacific region are leading the way when it comes to social media usage, with over 70% of APAC travellers saying they used the channel to gain inspiration for at least one element of a recent trip, compared to only 51% globally.
These figures come from recent research, the Digital Index: Travel and Tourism Study, which is based around the responses of 4,600 people from 13 different countries.
The report examines how digital technologies have contributed to fundamental changes in the tourism industry, and specifically highlights findings that demonstrate APAC respondents are ahead of average in terms of digital usage.
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by Claire Brinkley
14 January 2013 22:30pm
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Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online.
November proved to be the peak month for internet sales, with online retail surging by 15% and the National Australia Bank Online Sales Index rising to 241 points, up 32 points from October.
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by Claire Brinkley
13 January 2013 22:15pm
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The promise of a new year has resulted in a lot of speculation about what the state of retail will look like over the next twelve months.
Mobile has continually been hailed as the top trend to watch, along with an increase in the number of Aussie retailers heading online and a focus on using data more intelligently to personalise communications and customer experiences.
But this is from within the boundaries of the industry itself... What are the thoughts and opinions of consumers?
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by Claire Brinkley
20 December 2012 23:24pm
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Nine out of ten Australian consumers use online media to discover more about products and just over 50% have used a smartphone or tablet to price compare.
These findings come from Nielsen's latest research study, which was conducted in partnership with eBay and PayPal.
Over 3,000 adult Australians were surveyed as part of the study in an effort to better understand how Australians are using their mobile devices - something all the more pertinent, given the recent revelation that mobile is seeing rapid growth across the region.
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by Claire Brinkley
18 December 2012 22:46pm
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The number of consumers using mobile devices to make purchases this holiday season has skyrocketed, setting December up to be the most digitally connected Christmas that Australia has ever seen.
According to PayPal Australia, 22% of Aussies have used mobile devices to make a purchase so far this Christmas and it is estimated that $5.6 billion worth of purchases will be made on mobile phones by the end of 2012.
This is considerably higher than the $155 million spent in 2010, showing that mobile shopping is quickly growing in popularity.
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by Claire Brinkley
17 December 2012 22:00pm
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With only weeks left before the end of the 2012, most retailers already have their strategies in place to ensure success and growth for their business in the new year.
We've already detailed how retailers in the region are currently, optimistic about overall sales performance, but are still generally neglecting the opportunities found online.
As part of an analysis towards changing this mindset, there are three areas of focus that needs to be considered.
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by Claire Brinkley
16 December 2012 22:00pm
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In a recent survey, 98% of Australians cited that they would prefer to make online purchases from local retailers - but a huge 85% are instead turning to overseas stores, in order to secure cheaper prices and better deals.
The findings come from MasterCard’s latest survey, which found that Australians consciously want to support local online retailers and would actively seek them out to make purchases, but only if prices were competitive to those offered by overseas retailers.
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by Claire Brinkley
11 December 2012 22:39pm
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Australian retailers are entering into the Christmas season with high spirits, but few expect to see more than 2% of sales from their online channel, according to a new Deloitte report.
The Christmas Retailers’ Survey 2012 found many interesting trends regarding the current state of retail in Australia, yet the key issue within the findings appeared to be that online is still not a top priority for retail heads.
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by Claire Brinkley
09 December 2012 22:44pm
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The Australian Affiliate Marketing Benchmarking Survey was released by dgmAustralia last week, revealing that affiliate marketing is on the rise amongst Australian retailers.
The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market.
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by Claire Brinkley
05 December 2012 22:30pm
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