Posts tagged with 'mobile'
With mobile commerce continuing to gather pace through the performance channel, it has been interesting to look back across the past few weeks to analyse the role mobile played over the Easter bank holiday.
With our March stats indicating that traffic through mobile devices reached 21.1% while sales were at 14.2%, it was interesting to see the impact of a long weekend on mobile usage.
We have traditionally seen that consumers turn to mobile devices at weekends. This is not particularly surprising when we consider that office workers step away from their desktops and instead use mobile devices to access the internet.
My iPhone is the least valuable thing I carry. But I didn’t realise that until my iPhone was stolen (pick-pocketed in Barcelona).
The thief didn’t get my keys, passport or wallet. If he had taken any of those items then I would have been unable to start my car, unable to leave Spain, or unable to pay my hotel bill.
Instead, he stole my iPhone4, which basically meant I couldn’t call, email or tweet. Within three days of the theft I was using a replacement iPhone5 (free upgrade from O2), and all my family photos & apps were restored from an iTunes back-up.
Social and mobile have been around for a while now, but there are still a lot of dad dances out there.
Count how many of these you agree with...
With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.
There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores.
The Windows Phone Store now has over 150,000 and BlackBerry announced 70,000 apps at the Blackberry 10 launch in January.
With so many apps to contend with, it’s essential for businesses to be conducting target audience analysis and competitor analysis right from the beginning in order to stay ahead of the competition.
26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. This trend is only going to accelerate.
Retailers and Brands must ensure they provide their customers with a seamless mobile experience that includes all their social elements.
They cannot afford to wait. Those who fail to will simply lose customers.
I was both delighted and dismayed to read last week about the creation of the government led, Future High Streets Forum.
If you haven’t heard about it, the forum brings together leaders across retail, property and business to ‘advise government on the challenges facing high streets and to help develop practical policies to enable town centres to adapt and change’.
Sounds fantastic I thought. Clearly, the high street is suffering. We’ve seen a number of big name casualties over the last couple of years (and many thousands of smaller independents go under that receive little or no publicity). A walk through my home city of Brighton provides evidence enough that all is not well with the high street with boarded up properties aplenty.
Therefore, a group that includes high-level representatives from the likes of Alliance Boots, Costa Coffee, John Lewis Partnership and The British Retail Consortium, with a remit to ‘focus on future high street renewal’, must be a good thing.
But then I read the fine print…and sighed…heavily.
Banking is boring. We all know this as one of life’s truisms. It is also an activity you usually squeeze in at lunch time with a visit to a branch, or more recently conducted surreptitiously at work on your PC.
Now the arrival of the iPad has helped move banking transactions from a work based and PC-centric activity, to a “bank on the go” and now, more recently, “a branch on the go”, experience.
This is good news for banking and banks generally.
In what for most people has at best been a neutral experience and often less than that, the arrival of the tablet has revived some of the missing components of a pleasant banking experience.
Whilst some consumer sectors, such as retail, are forging ahead in the mobile channel, it sometimes feels as if B2B is lagging behind.
It’s not surprising though. While retailers can use m-commerce or drive purchases through discounts or incentives, the opportunities and the ROI in mobile B2B seem less obvious.
Formation CEO and Econsultancy trainer Mark Brill chaired Mobile B2B roundtable at Econsultancy’s Digital Cream Event.
Here are his thoughts on the day's discussions...
Retail is undergoing a major shift. The long predicted move from high street to online is reaching what appears to be an endgame with major names disappearing from physical retail at an alarming pace.
Jessops, Comet, Blockbuster and HMV weren’t isolated examples of poorly run companies, they were the result of tectonic shift in the way that everyone shops.
Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers.
At our Digital Cream event this week, I was discussing QR and mobile marketing with Mark Brill, who had been moderating the mobile roundtable.
The upshot is that, when used well, QR codes can be a useful tactic for marketers, when used badly they're utterly pointless.
Mark showed me some excellent examples of QR codes, good and bad, from his Pinterest page.
Here is a selection of those....