Posts tagged with 'SEO'
Regular readers of the Econsultancy blog will be used to seeing our ‘top six infographics’ roundup each Friday, but it is my sad duty to report that it has been discontinued.
The reason for the post’s demise is down to the fact that quality infographics have become increasingly thin on the ground, so finding six each week was a difficult task.
But fear not, because though the ‘top six’ post is gone, in its place we’ll now publish the best infographic of the week every Friday. Unless we only get rubbish infographics, in which case we won’t bother to publish any at all.
Bathrooms.com was launched by Ian Monk in 2004, and has just recently relaunched with a fully redesigned website.
Part of the relaunch included a focus on social and a PR-centric SEO strategy. I've been asking Ian about the thinking behind this approach and the results so far...
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.
Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.
So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.
It sometimes sucks, being a publisher in a post-Penguin, post-Panda world. It’s great that Google is cleaning up webspam, but it’s not so great to be on the receiving end of stupid demands from people who give the SEO industry a bad name.
What am I talking about? Dubious links, that’s what. Or should I say dubious links on a supposedly authority website (ours), that have been flagged up by dubious SEO tools. Emails with ‘please remove this link’ make our hearts sink.
What else? Dubious expectations. Why is it that publishers like Econsultancy are expected to clean up the mess? This is the last thing I want us to be doing. “It will be good for both of us,” they say, with various degrees of menace. No it won’t. It’s a cost to our business, and to the publishing industry more broadly.
We have always been hugely supportive of the SEO industry, and as a web business we’ve always tried to stay on top of SEO best practice. As such it is deeply frustrating to be on the receiving end of requests to remove ‘suspicious’ links, or to add no_follow to links that I think are perfectly acceptable.
I’m not planning on revealing any names here, but let me explain what I’m talking about. There are three areas for concern. The first two are linked to stupid, short-term thinking, and needless panic. The last one might indicate that Google is changing the goalposts around guest blogging.
Is this the tip of the iceberg, or a few isolated incidents that we’re experiencing?
Recently I’ve had the pleasure of training a number of PR agencies on how they can work Search Engine Optimisation into their service offerings.
It’s no secret that lots of SEO agencies and teams are trying to do the reverse at the same time.
While this merging of disciplines is no big surprise, something that I hadn’t anticipated is just how useful SEO tools can be for people carrying out online PR.
Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates.
One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards.
SearchMetrics recently released a study into the changes in Google’s Universal Search results over the last year.
Universal Search is the way Google “blends” image, video, news, maps and shopping search results into the normal search results.
In this post, I'll outline the ever increasing case for optimising video.
Search engine optimisation and email marketing are two completely different parts of online marketing mix.
One might say that email marketing is the last resort of the online domain where SEO has no role.
But the two aren’t totally unrelated, so what can you learn from SEO to improve your deliverability?
Is site search less important for niche retailers than larger ecommerce sites?
It's an interesting question, and one which came up when I was moderating the Site Search and Naviagtion roundtable at Digital Cream last week.
Roger Willcocks of Screen Pages has been sharing some stats on 21 of his clients' ecommerce sites, and finds that onsite search doesn't play a huge role in navigation.
However, when it is used by visitors, it more than pays its way...
If you work in search, PR or content marketing, you may have experienced an alarming drop off in Google Alerts recently.
Search pioneers and industry specific verticals that rely heavily on tracking competitors via Google Alerts have recently noticed the feed slow to a trickle of what it used to be, but the show must go on!
So, here are some ingenious alternatives from the experts to keep you plugged in.