Posts tagged with 'Social Media'
Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use?
In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube - and that’s just the social sites we hear about daily.
As a business, it can be challenging to figure out the what, the where, and the how of doing a multichannel social media promotion.
I’d like to address what it takes to be successful at that task, but in order to do so, we should first define what is a multichannel social promotion, what makes each channel unique, and what success actually looks like.
If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.
The time to form an opinion, in my experience, is when the stories ending in question marks die down.
When the Tumblr news broke (Yahoo’s planned acquisition @ $1.1bn) we were predictably flooded by instantaneous musings and misunderstandings around the network and its new owners.
Speculation then moved onto what Yahoo should do with its new toy, with a common concern muted as the nonsensical introduction of spammy ads.
Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!
Historically, social media was seen as an anathema to businesses like banks.
Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction.
Charlotte Howells is Social Media and Online Communications Manager at the Met Office. Here she walks us through a typical day in her working life.
If you fancy a new challenge, and want to do something similar to Charlotte, then check out the range of social media jobs on our digital jobs site.
Alternatively, if you work for a brand and would like your own Day In The Life profile then by drop us a note (to email@example.com), and please state your job title in the subject line.
When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.
Don’t get me wrong—some in the B2B sector really get it, such as Dell, American Express, GE, among others.
But why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?
We're quite literally swimming in a sea of data. We have the ability to collect it from every consumer touch point we choose, whether it's website activity, cookies, socialgraph information, direct marketing database, in-store or using other third party tools.
There is no shortage of data, but what does your business do with it all? Is your brand using big data to enrich people's lives? Or is it just used for more "accurate" ad targeting?
It probably depends on how your business is structured and where you sit, or how you employ your agencies. Do you consider the entire consumer journey, and understand how your product and services enhance the lives of existing customers?
Or are you only concerned and targeted on achieving high advertising click-through rates and low cost per clicks?
There is a balance to be struck, and one of the biggest challenges facing brands and agencies today is to ensure they really do have the right intentions at heart. It is all too easy to fall into the trap of using all the insights derived from the various data sources to construct "relevant" marketing messages to interrupt people with the aim of persuading them to buy stuff.
This interruption, even if deemed relevant by the business, maybe unwelcome to the consumer and could tarnish your brand.
Read on, if you feel you, as a marketer, may be falling into such a trap.
As of April 1, the Financial Services Authority has been replaced by two new bodies, the Prudential Regulatory Authority (PRA), which regulates the operations of financial organisations, and the Financial Conduct Authority (FCA), which monitors how financial organisations treat consumers.
As far as the FCA is concerned, whether financial organisations choose to communicate over social media channels or in print, the rules remain the same.
The communication must be clear, fair and not misleading, regardless of which channel the message is broadcast over.
The FCA has already stated its intention to monitor what financial organisations are getting up to on social media, and it uses Twitter itself.
Chris Buckley is Director of Social Engagement at TMW, a full service agency based in London. Here he walks us through a typical day in agencyland.
If you like the sound of what Chris does then by all means explore the range of social media jobs that are listed on Econsultancy's digital jobs site.
At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.
And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.
Read below for more…
Over the past couple of months first direct has conducted a research programme designed to identify different personality types through social media.
We questioned around 1,500 UK adults on their behaviours and attitudes towards social media. From the results we were able to identify 11 measurably different types of user.