Posts tagged with 'tablets'
A recent study by Fast Web Media has yielded some interesting insights into multi-screening trends in the UK.
The report looks at 50 different UK brands and analyses their most recent 2013 TV adverts to see who is encouraging multi-screening. One ad per brand was watched and inclusions of URLs and/or any reference to social networks was recorded.
What is multi-screening? You can be said to be multi-screening when you are using more than one device (screen) at the same time.
For example, if you're watching a live sports event on TV and you're checking Twitter at the same time (like I was last weekend) then you are multi-screening.
We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.
For example, we’ve seen a huge amount of evidence which shows that tablets drive more traffic and higher conversions that smartphones.
And just to drive the point home, a new report from Adfonic again underlines the fact that tablets outperform smartphones by almost any advertising measure.
Throughout 2012 Adfonic tracked a steady increase in the number of ad impressions viewed on tablets, rising from 9% in Q2 to 14% in Q4.
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.
And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.
This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.
In December we reported that conversion rates from tablets were four times higher than on smartphones, and actually peaked above desktop on Cyber Monday.
What does the word mobile mean? To many companies, including those in retail, mobile is used to describe any connected device that's portable.
That makes some sense: despite the fact that there are differences between the growing number of connected devices that can fit in a pocket or bag, there are often enough similarities, at least on the surface, to justify putting them in the same bucket. But can and should the all-encompassing use of mobile translate to strategy?
For countless companies active online, the ever-increasing importance of mobile is no surprise. It's seen every day in the growing amount of traffic their websites receive from users on mobile and tablet devices.
The big question: what activities previously performed on the PC are being shifted to these devices?
Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.
The 2013 Digital Publishing Report, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.
This serves to further underline the importance of optimising email campaigns for smartphones.
We’ve previously reported on data which shows that up to a third of emails are opened on mobile devices, yet data included in our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.
Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).
With publishers serving more and more of their audience through mobile and tablet devices, it's no surprise that responsive designs are growing in popularity.
From the BBC and Guardian to Metro and Express & Star, the number of publishers jumping on the responsive design bandwagon is growing rapidly and for good reason: there's a lot to like about responsive design and done right, it's pretty compelling.
It's not exactly new, but you probably encountered far more sites with infinite scrolling functionality in 2012 than you did in 2011, and there's a good chance you'll come across even more in 2013.
With popular services like Twitter and Pinterest bringing infinite scrolling into the mainstream, it's no surprise that more and more designers and publishers are considering doing away with old school pagination.
But is infinite scrolling a good trend or will it soon become a design worst practice?
As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead. As we had so many great responses, we have made a series of posts that will come out over the month of January.
To start everything off, we're looking at the future of mobile and what companies need to have in their strategic approaches in 2013.
If you work in a digital industry, the ubiquity of the internet is practically taken for granted. But that doesn't mean that the percentage of consumers accessing the internet on a regular basis isn't impressive. And it doesn't mean that percentage isn't growing.
In fact, according to Forrester Research, the number of adults in the United States who access the internet on a daily basis is growing more than one might imagine.