Posts tagged with 'twitter'
In an online world, publishers need to become retailers, and brands should think about becoming publishers.
Here are three tools or platforms and some case studies which brands can use, for your enjoyment.
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by Ben Davis
26 April 2013 13:39pm
2 comments
Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
The exchange, which runs and runs, is fascinating. It’s one of the first times I have really seen a brand repeatedly back itself up on Twitter in the face of escalating criticism, albeit from one person.
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by Chris Lake
25 April 2013 12:11pm
69 comments
For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
The breakfast brand has a massive range of products that appear to be well suited to social marketing, so one would probably assume that they have established a strong presence across Facebook, Twitter, Pinterest and Google+.
As you’ll see though, that assumption is almost entirely incorrect.
By way of comparison, check out our other posts that took a similar look at brands including Nike, Walmart, Red Bull, Cadbury and McDonalds...
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by David Moth
24 April 2013 13:52pm
6 comments
While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.
A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency.
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by Matt Owen
24 April 2013 12:00pm
3 comments
While there are already many companies doing great things with social media around customer service and analytics, the elephant in the room is still whether social can generate material ROI in the form of leads and sales.
As the recent Econsultancy Modern Marketing Manifesto makes clear, ‘social’ is not a choice, it’s a fundamental part of doing business in the 21st century.
It seems that Twitter at least is pretty certain that social can become a true performance channel and that it can start to eat away at the ‘bottom of the funnel’ budget that mostly finds its way to Google.
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by Justin Rees
24 April 2013 10:23am
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The social media blue birds have been working hard this week and it has resulted in: Twitter #music and keyword targeting for advertisers.
These new services are proof positive that Twitter fully intends to grow into a formidable channel for both users and businesses as they look for new ways to collect consumer information while coupling that with ways to monetize in a less intrusive way.
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by Gary J. Nix
18 April 2013 20:55pm
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While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web.
So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+.
By way of comparison, check out our other posts that take a similar look at other brands including Red Bull, Cadbury, Microsoft, Walmart and Nike...
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by David Moth
17 April 2013 13:07pm
2 comments
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.
And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.
So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.
This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
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by David Moth
09 April 2013 11:31am
1 comment
I blogged a while back offering five simple suggestions to optimise Tweets. As it went down well I thought it worthwhile expanding on this and giving my insight on growing a follower base and increasing engagement.
Twitter is a fantastic platform that allows you to interact with like-minded people. I've learnt a lot from fellow digital marketers on Twitter by joining conversations and reading their content.
Along the way I've picked up a fairly substantial set of tips, tricks and hints on how to make the most of Twitter and build your presence there.
Anyway, enough waffle, you came here wanting tips so let's get to it.
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by Simon Hawtin
04 April 2013 15:16pm
5 comments
Seventy-year-old men aren’t typically the kind of people you would expect to be enthusiastic Tumblr users, but then most 70-year-olds don't have the same marketing nous as The Rolling Stones.
The world’s biggest rock band announced new tour dates in the US and London’s Hyde Park yesterday following a week-long teaser campaign across Facebook, Twitter, Tumblr and Instagram.
The campaign centred around the hashtag #StartMeUpWednesday and the band’s official social channels posted numerous images of billboards across the US that included lyrics from their best-known songs.
GRRegory, the band’s new gorilla mascot, also made vague comments on Twitter about the fact that “something’s coming”.
But was the campaign a success? To find out I asked social communications agency 1000heads to monitor conversations on Twitter that used the official hashtag in the run up to the big announcement.
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by David Moth
04 April 2013 12:11pm
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