B2B Social Media Marketing Campaign Examples
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Founder at FeedMagnet
02 December 2012 19:52pm
It seems like most B2B marketers are a little behind consumer brands with regards to social, but a few B2B brands are really innovating in the space. I put together a few examples of what I believe to be great B2B social media marketing campaigns in this blog post:
http://www.feedmagnet.com/blog/b2b-social-media-marketing-examples/
Examples include GE putting employee tweets on their home page, Dow including social posts on campaign landing pages, and brands like Cisco, Oracle, National Instruments, and Jive using social media at B2B events.
I'm curious what other good examples of B2B social media marketing this community has seen or participated in.
Digital Strategist at Converge+UK
03 December 2012 16:03pm
Thanks for these B2B social media case studies! I'm putting together a book on B2B social media so it's a timely post.
The book outline is at:
http://www.peterjthomson.com/2012/11/b2b-social-media.html
B2B companies should be ahead of B2C companies because of the importance of personal one-on-one relationships. It's a shame that they're not.
SEO Specialist at UC4 Limited
24 April 2013 10:31am
This is really helpful thanks, I am beginning to work on my company Social profiles so this has actually given me some inspiration and guidance.
Much appreciated