Innovation Report

The Innovation Report

Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

TfM&A 2011 Keynote by Ashley Friedlein, CEO, Econsultancy - Innovation in Digital Marketing

43 slide PowerPoint presentation given by Econsultancy CEO Ashley Friedlein as a keynote speech at the Technology for Marketing & Advertising show in London, UK, 2 March 2011.

Innovation Awards 2011 Winning Entries

In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. For the 2011 Innovation Awards, we assembled an international judging panel from companies known for innovation, such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), DuPont, BT, Net-a-Porter, Mindshare, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal. This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.

Featured Report

Paid Search Marketing (PPC) - Best Practice Guide

Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.

Internet Marketing Strategy Briefing

Econsultancy’s Internet Marketing Strategy Briefing is free to download for registered members and covers the most important online trends in digital marketing, including customer centricity, channel diversification, data, social media and content strategy.

Future Trends Innovation Briefing

This 140+ slide presentation was delivered at an Econsultancy trends briefing by Neil Perkin, a strategic specialist in emerging digital and media technologies. It explores the strategies you need to help future-proof your brand and is packed with cutting edge examples of opportunities to connect and interact with customers in new and exciting ways. The presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.

Location-based Marketing Smart Pack

The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

The Future of Digital Marketing 2011 Presentations

Presentations from Econsultancy's Future of Digital Marketing event on 15th June 2011. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Rise of M-commerce, Online Video, Augmented Reality, Online Community Management and Web 3.0: The Rise of the Tablet and Application Era.