Driving quality engagement with your social audience increases loyalty and more effectively guides consumers down the path to purchase.
As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience.
But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?
Read on for four strategies that marketers can integrate in 2014 to make sure social conversations with your audience hit the mark.
Amazon has yet again come out on top in a customer satisfaction survey, proving that is remains the company to beat when it comes to ecommerce.
And as if to underline just how successful Amazon is at creating an excellent customer experience, it actually came joint first and second in the Foresee study thanks to its .com and .co.uk domains.
It’s not all good news for the ecommerce giant however, as Amazon.co.uk actually saw a two-point decline compared to last year, down from 86 to 84.
John Lewis came third in the study with 79, followed by Apple on 78 and M&S on 77. Unsurprisingly Ryanair came bottom of the pile with just 60 points.
Here is my 'expert' opinion are the best Vines created by brands in 2013.
Although seeing as Vine has only existed for approximately 11 months, here are the best branded examples from the entire existence of the service. That sounds far more impressive.
What makes a good branded Vine? Well, I'm glad you asked...
As we're fast approaching the end of the year it's time to round up some of the most interesting stats from Econsultancy's Q4 reports.
In the past few months we've published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation.
To find out more tasty insights from our 2013 reports, check out my round ups of stats from Q1, Q2 and Q3.
And to really indulge yourself in a statistical feast, download our Internet Statistics Compendium...
For anyone thinking of buying online between now and Christmas Eve, one of the biggest questions will be 'can this retailer deliver in time for Christmas?'.
However, many ecommerce sites are still way too vague about this information. This means that people will either decide not to order, or will press ahead and risk disappointment.
With the example of children's onesies (which seem to be like hen's teeth this year), I'll be looking at the approaches of different sites.
Beyoncé’s self-titled new album, Beyoncé (I feel like I didn’t really need to say that), has destroyed the internet this weekend in a pre-Christmas gamble which has seen the ex-Child of Destiny installed as the new monarch of pop.
Picking the penultimate weekend before Christmas goes against all traditional new album release logic. Mid-November to Mid-January is a barren wasteland of Susan Boyle, greatest hits compilations and swing albums by nice young men your mum likes. Nobody good releases new music at this time of year. Nobody.
But then the Carter family rarely have been ones to stick with traditional record release logic, just look at Jay-Z who released his last album Magna Carta Holy Grail through a mobile app earlier in the year. (Read more about that in six musicians embracing app technology)
Real-time bidding (RTB) provides a great opportunity for companies to vastly increase their online presence to an interested audience.
However, as this market continues to grow, the options available to brands for management of their RTB increase and choosing the right agency for your company’s needs becomes harder.
One of the main problems faced with anyone researching their options for RTB management is that they have to navigate a minefield of display ecosystems, agencies, DSPs, trading desks etc.
However, in choosing an RTB agency to build and manage successful campaigns the most important first questions to ask are not always the most technical.
Having been involved with a number of RTB pitches and working with our clients we have found they have gained the most from asking questions such as those outlined below:
With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends.
The Ecommerce section of our Internet Statistics Compendium includes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years.
This gives users a good overview of how people are increasingly approaching their festive shopping across digital media and platforms, and helps us make some predictions about forthcoming Christmas behaviour for 2013.
The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors.
Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.
It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.
Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.
It’s time to raise a glass to what’s going to be a game-changing year.