|Company / Organization Type||Agency / Consultancy (Marketing)|
|Areas of Expertise||Multichannel Marketing, Web Project Management, Data & Analytics, Email & eCRM|
|Industry Focus||Automotive, Financial Services, Government & Public Sector, Retail, Transport|
16/18 Finsbury Circus
|Number of Staff||151-500|
|Private or Public?||Publicly Owned|
|Date Established||1st January 2005|
Lateral Group is a leading Customer Engagement Agency with offices in the UK and North America.
We create profitable interactions for brands that engage customers and influence purchase.
We use data and insights to inform strategy and creative, using technology to deploy timely and relevant integrated marketing communications.
We deliver this though our proprietary Integrated Communications Management (ICM) framework. ICM is designed to help clients more effectively target, engage, deliver and evaluate their customer communications across multiple channels. Ensuing that we deliver the right message, to the right person, in the right place, at the right time.
We deliver a mix of disciplines to give our clients the most cost efficient and effective solution. These include;
* Consulting & Insight
* Database Marketing
* Creative Solutions
* Dialogue Management
* Marketing Technology
Direct Marketing, Integrated Communications Management, Database Marketing, Trigger Marketing, Email Marketing, Single Customer View, Data Analytics, Creative Services, Social Media, Print Management, Integrated Marketing, Data Optimisation, SCV, CRM, Digital Marketing
Research featuring Lateral Group
- Email Marketing Platforms Buyer's Guide 2013, 18 Sep 2013
- Email Marketing Platforms Buyer's Guide 2012, 24 Jan 2012
- Email Marketing Platforms Buyer's Guide 2010, 27 Oct 2010
Supplier Showcases Lateral Group has presented at
Events Lateral Group has sponsored
- Future of Digital Marketing 2012, 13 Jun 2012
- JUMP 2012 London, 10 Oct 2012
- Digital Cream London 2012, 15 Mar 2012
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