Twitter wallpapers/backgrounds aren’t integral to business, but if a user has found themselves on your profile page, why not hit them between the eyes with some marketing?
Perhaps upcoming events, a product showcase, or something of your history.
There are many things one can do with a Twitter background, and here’s a selection of what’s out there that you can replicate.
As Twitter grows, it's more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.
To the already swollen ranks of Twitter clients comes Tame. Tame claims to provide further context for the user.
I asked a few questions of their team, to find out more about the service.
This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.
There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.
Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our Internet Statistics Compendium.
Yes, you've found it, it's Econsultancy's weekly anti-format; a simple roundup of the best tweets, gifs, videos and crazy cr*pola.
Linger here as long as you'd like, before diving back into the cool waters of our more serious blog content and research, ensuring you learn and grow, like the marketing sunflowers you are. You're all so welcome.
Is it any wonder that those in need of a loan (and a fast one) turn to Wonga and not a high street bank?
One is approachable and colourful and isn’t full of boring text or ambiguous wording, and the other is an institution the public has gradually learned to call the enemy.
Of course, the two aren’t really comparable. The need to turn to Wonga is often caused by desperation (and being desperate is a reality for lots of people post 2008). And Wonga itself is gradually acquiring a reputation as not exactly a pillar of the community, as many are educated about the realities of interest rates.
However, despite selling different products, Wonga still has lots to teach the high street banks. More and more customers turn to banking websites before their branches, but the bank websites are often dry and difficult to use (albeit with some very nice mobile app alternatives).
So, to demonstrate how the user experience for some banks compares to Wonga, I’m going to look at the recently re-launched ‘people’s bank’, or TSB. And for a fairer comparison, I’ll look at Lloyds Bank, too.
Chiefly I’ll look at the 'approachability' of the homepage and the copy therein, as totems for the service on offer.
It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London).
The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy.
I'll start with some simple tech info, but read on if you want to see the website I built.
The feeling of leading a charitable and sustainable life is one that most of us want. For those of us that don’t straight-out donate to charity, making the right choices is essentially the best way to give back.
Sort of like that decision not to go to McDonald’s but to use the local bakery instead or buying a pair of TOMS, for example, we feel as if we’ve given something back without making any effort. Guilt-free consumption, if you will.
If you’re not familiar with TOMS, it's the shoe and eyewear brand with the ‘One for One’ philosophy. For every product bought, TOMS will help a person in need.
Of course, this reads a little like cheating on the part of the customer that wants to feel like a saint whilst getting those in vogue boating shoes. Well, actually I don’t think it is.
I think ecommerce and philanthropy are a natural fit, allowing customers to give something back simply by making the right choices.
In this post, I’ll be listing eight buy-to-give ecommerce companies and explaining why I think this movement might fundamentally change company culture.
To bring Econsultancy readers and subscribers the best blog content from the month gone, I've been writing simple posts like this one (with the best of August and September also available).
There's plenty of good stuff I've had to leave out, but the posts I've included below will bring you some new best practice, insightful opinion, and some coverage of October's biggest events in marketing, ecommerce, big brand land and GAFA World (Google, Amazon, Facebook, Apple).
I hope you'll enjoy the best from our myriad of authors.
The BBC has launched a new Facebook app, allowing you to play the next Doctor Who, inserting your name and mugshot into the opening credits.
HTML5 video technology is used and accounts for the very slick results.
The app is fronted on the main Facebook page and ties in to the fiftieth anniversary of the Doctor and the celebratory episode airing on November 23.
It's been a week already, so here's the latest Econsultancy round-up of internet slacker sub-culture.
The Editorial Team spends a fortune on salted peanuts to eat whilst finding this stuff, so I hope you will do the right thing and send us thousands of pounds cash in the post, as scant reward for our efforts.