In a survey conducted by Econsultancy and Redeye earlier this year more than half of client-side respondents said that conversion rate optimisation is crucial to their overall digital marketing strategy.
The same survey found that the most valued methods for increasing conversion rates are both testing methodologies, with around three in five companies surveyed saying A/B testing and multivariate testing are ‘highly valuable’.
By way of supporting these findings and highlighting the importance of CRO, I’ve rounded up .. case studies which show how relatively small changes to a site’s UX can result in big increases in conversions and profit.
Over the last decade, the weekend between Black Friday and Cyber Monday has become known as the major sales high for retailers in the run-up to Christmas.
But with the gifting season expected to exceed £10bn overall this year, retailers shouldn't put all their presents under the ‘Cyber Weekend’ tree this year.
As a new father, I get told all the time to savour every day because kids grow up so fast.
It’s true, my young son has already grown so much and it’s an adventure every day, watching him develop and interact with the world around him.
As a technologist, I can relate to how quickly big changes impact the world.
There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing.
However, though the backlash is understandable, this does not mean that content marketing has ceased to be useful, far from it.
Doug Kessler explores the issue in this excellent post, and debunks several of the arguments against.
Here, I've put the question to several agency and client side marketers, as well as the Econsultancy research team.
Here are some interesting stats from around the world, covering search, ecommerce in Russia, Germany and elsewhere.
For more digital stats, see Econsultancy's Internet Statistics Compendium.
While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.
i've asked agency and client side marketers, as well as the Econsultancy editorial team for their favourite examples of content campaigns and strategy from the past 12 months.
During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?
I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.
However I've also realised that PPC ads are for nothing, and a complete waste of searcher's time and an advertiser’s money, if conversion isn’t happening.
Referral traffic from eBay to Argos increased by almost a third between October and November, thanks in part to a new click-and-collect partnership between the two retailers.
In September eBay signed a deal that enabled its customers to collect purchases from Argos’ UK stores, giving the online retailer a permanent foothold on the high street.
Argos currently achieves around 25% of its overall traffic from referrals, of which eBay now accounts for 11%. This equated to more than 600,000 visits in November.
Responsive email is likely to be a key priority for marketers in 2014 as the consumer shift towards smartphones and tablets continues apace.
It's not uncommon for as much as 50% of marketing email to be opened on a mobile device, so brands need to take action to ensure they are providing a smooth user experience.
The alternative is that recipients have to spend ages pinching and scrolling to read the content, which will inevitably impact on click-throughs and conversions.
To find out a bit more about the process of shifting marketing emails to a responsive template, I spoke to Missguided's affiliate and email marketing manager Cath Higgs.
Blogging doesn’t come easy. A lot of effort goes into coming up with ideas each day and spinning them out into useful articles for our lovely readers.
Some days are certainly harder than others and everyone suffers from writer’s block every now and then.
To help other bloggers through those dark times, I’ve come up with 14 places to look for inspiration when you’ve got a blank page in front of you and a looming deadline.
There are undoubtedly other tricks of the trade that I’ve neglected to mention, so please share your own sources of inspiration in the comments.