|Job Title||Studio Director|
|Subscription Level||Small Business|
|Registered Since||25 Jun 2009|
|Areas of Expertise||Content Marketing and Strategy, Ecommerce, Organic/Natural Search (SEO), Strategy & Operations, Web Design|
Telephone: 0844 544 9553
Address: The Picture House, 309 - 315 Holdenhurst Road, Bournemouth, Dorset, BH8 8BX, United Kingdom
I’m a Professional Marketer with 26 years experience in business development to PLC level, and 15 years experience in digital running a successful Web Design and Drupal Development Agency.
Often asked how I’ve beaten the 5-year itch three times over, I always reply that I’m very lucky working in an industry that evolves on a daily basis.
Keeping clients ahead of the game means not resting for a minute and taking the approach that every new job is the team’s best job yet really focuses my attention.
Although the agency is fairly mature now, I am very keen on the Deming principles of Constant and Never Ending Improvement (C.A.N.I).
C.A.N.I helped Japan become an Economic Super Power and this type of approach fits really well with an industry that’s evolving as quickly as digital.
My day-to-day role is primarily based around creating marketing strategies, big-picture stories and producing content for Websites and Social channels that’s designed to engage and convert client audiences.
I also consult on the use of Drupal, our agency’s preferred system to build Websites with a CMS and Social Media automation.
The industry continues to change at breakneck speed with the adoption of Social Media, Mobile browsing and the change in Google Search requirements.
I’m currently focussed on helping clients understand where the opportunities lie and I’m busy writing a number of authoritative articles on subjects that people can make sense of.
As for the future, I continue to monitor advances in technology for everything that's important, and I relish the fact that Content Marketing has come full circle in terms of strategic importance.
When I started my career at a London Advertising agency content was all you had.
30 odd years on, content is once again king, and hats off to Matt Cutts and the team at Google for driving changes in their own organisation to recognise this.
Specialties: Digital Strategy, Audience Profiling, Functional Specifications, Drupal Consultancy, Web Design & Build, User Experience Design (UX), Rapid Prototyping, Internet Marketing Plans, Content Marketing, Search Engine Visibility.
Our Digital Agency
Our Digital Agency Website, where we highlight the opportunities and experiences we can bring to our client customer relationships using Drupal based solutions.
Our Digital Agency Blog
An informative and engaging Blog providing articles on best practice, mobile, responsive web design, optimisation, social media and search marketing. The mBlog engine is built by mwa Digital using the Drupal platform and used by a number of our clients
Personal LinkedIn Profile
Check out what I'm up to on LinkedIn and fire off an invitation if you can bring value to my network.
Blog comments by Philip Allen
- Content is critical but relevance is king, 24 Oct 2013
- The trillion dollar ecommerce pie: are you getting your slice?, 22 Mar 2013
- Millets unveils new upgraded site, but where's the mobile version?, 14 Feb 2013
- Why online marketing is as simple as five-a-side football, 4 Feb 2013
- 13 content marketing tips from the experts: how to write a great blog, 19 Jan 2013
- Five big marketing mistakes companies make, 17 Jan 2013
- 90% of agencies say clients expect more work for less money, 8 Jan 2013
- 64 tips to make sure that your website delivers business value, 2 Aug 2012
- Does your content strategy make your site ‘house’ or ‘home’? , 29 May 2012