This is part three of a four-part series on how to use Google Analytics to track Telephone Leads.
Part one described the overall call tracking system. Part two explained how the data can appear in Google Analytics. Part three (this one) will start on the technical side and explain how to get the phone numbers on your site to switch according to the route to site the visitor has taken.
The final part, yet to be written, will explain how to get the data from the telephone call into Google Analytics (this is the CallTrackID bit).
Are government bureaucrats in Europe trying to kill the commercial internet? If
you've been following all of the laws, directives and general bureaucratic gobbledygook lately, you just might start to think the
answer is 'yes'.
And now comes a new gem: some government officials in Germany apparently believe that Google Analytics is illegal. That's right, the free analytics service provided by Google is a threat to the citizens of Germany and they must be protected!
This is the second part on a series of posts to document how you can track telephone calls in Google Analytics.
Google announced a significant update to the capabilities of Google Analytics this week. If it were software rather than service, I would call it a dot release, maybe 3.2?
In an earlier Econsultancy post the emphasis about the release was on the enhanced mobile tracking. But for me, and I guess most marketers where mobile isn't significant, these are the features which will be most important...
Having spent time improving your SEO, building natural links and
optimising on site elements then I bet you cannot wait to see the
results. If you're anything like most people (including yours truly),
you'd look at traffic to your site as an indication of how well you've
done. Although the end result is higher numbers of visitors to your
site due to better ranking, it might be while before your ranking will improve.
On the other hand by using Google
Analytics it's easier to see short term improvement in your SEO by
extracting hidden data gems so it's really a question of knowing where
to look. Here are four tips...
Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.
Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.
What does that mean for brands? Better measurement and actionability on campaigns across platforms.
Google remains synonymous with search, but we all know that there’s so much more to it than that.
Most internet professionals use Google’s apps and services to help
power their businesses. It’s pretty much unheard of for a website owner
to be unfamiliar with Google Adwords, Gmail, Google Analytics, Google
Webmaster Tools, much less to avoid using any of these products.
The trouble is, as good as they are, there is always scope for
improvement. So here are my five wishes for improvements to Google’s
existing product set. Admittedly they are not the most ambitious of
requests: they’re simply tweaks that I think Google can introduce
quickly, perhaps with the exception of the first one…
Wouldn't it be great if there was a way to track telephone call leads in Google Analytics? Guess what? There is and I'm going to share with you over a series of four posts how you can set this up for yourselves.
These are some of the techniques I use for Advanced Segmentation in Google Analytics to spot weaknesses and opportunities to get better results from sites I analyse. Which techniques do you use?
A fantastic post by Francois Derbaix, CTO at top French travel site Toprural.com, tells us that Google is as susceptible as anyone else to imposing conditions that make its services look good when you analyse your site traffic.
Comparing the stats for Toprural delivered by Google Analytics
with his own 3rd-party solution, he finds that, while his own system (AT Internet’s
XiTi) says 37.8% of visitors come via Google, GA says it’s 71.8%. The
core of the problem, he discovers, is the good old cookie window. It
turns out the default cookie window Google ascribes to visitors that
arrive on a site via Google is six months. Six months!