Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series.
For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry.
Large corporations kept public relations heads, but typically this role was a defensive position, rather than a proactive part of any marketing strategy.
Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index.
The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way.
By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk.
The SEO industry has undergone something of a renaissance in recent years, with the focus shifting from building links by any means necessary to an appreciation of the power of quality content.
However links are still the fuel that drives Google’s algorithm, so building and maintaining a strong, clean link profile is central to the SEO’s job description.
At Brighton SEO last week Paul Madden from Manual Link Building detailed the steps that search marketers can take to identify bad links.
As a self-confessed former professional spammer Madden knows a thing or two about bad links, but he now uses his skills for good rather than evil.
Building links to your site is quite easy if you’re willing to resort to dodgy tactics, however thanks to Google’s Penguin updates it’s becoming less likely that these links will actually benefit your SEO in the long term.
Interflora is a high profile example of what can go wrong if your linkbuilding strategy isn’t whiter than white.
So to avoid being exiled from Google, SEOs need to direct their efforts into building sustainable links.
At Distilled’s LinkLove event on Friday Hannah Smith ran through a series of tips and tactics for building valuable links that your site can be proud of and that Google will look kindly on...
I normally hate "Things I will do differently in 2013" type posts.
However, I feel that a lot of SEOs may benefit from my thinking on link building / Anchor text strategy for the year, in particular due to both Panda and Penguin.
As a result here are my quick tips on anchor text links for 2013:
Pinterest is the current darling of social media, and for good reason. According to Experian Hitwise, it is the third most popular social network in the US in terms of total visits (21.5m visits in one week in January 2012, 30 fold increase vs. July 2011).
Pinterest is primarily considered part of an overall social media strategy, but whilst doing some SEO planning for a Client the other day I realised how well it could also fit within the SEO framework.
This blog gives my approach to using Pinterest to identify potential domains for link building and find relevant bloggers/influencers to build relationships with.
It’s deliberately simple because simple ideas are quicker to implement.
It was about time we had another buzzphrase to obsess over, and Google Search, plus Your World (so concise) fits the bill perfectly.
Here is a social search algorithm update that ticks so many boxes it's like SEO bingo heaven.
I’ve read a lot of articles (some brilliant, one of which is Russell McAthy over on Freshegg, and some have no substance) about the implications of Search+.
After I let all the info sink in, a penny dropped. The conclusion I came to was that Search+ will inevitably be a new source of link spam...
There’s no question the difference between a successful search marketing campaign and one that fails is very rarely due to a lack of creativity or a naive strategy. Far more frequently it’s down to inefficiencies or wasted resources.
So what can you do to reduce those problems? Try and constantly improve things. Those changes are very rarely revolutions in your process, but just small refinements.
What follows are eight of those small refinements and improvements that I’ve made recently which I think have made me a better link builder.
Since discovering SEO at 15 years old, I've relied on search engines to enable me to make my living online. Like many internet marketers, I make the majority of my income with affiliate marketing, but unlike
many, I don't go anywhere near PPC or any form of ad
I'll save the reasons I've strayed from PPC for another article, as
today I want to talk about dominating search engines and getting
natural, free, search engine traffic.
I have always wanted to believe in "good" link building. I understand why the other stuff works, everything from link networks through paying webmasters to outright spam, but I want to believe that you can win with great product and real organic marketing.
Today, I'm going to walk through some examples of my current favourite form of link building, namely using your developers to build cool stuff to acquire links for the long-term.