Mobile commerce is still in its early stages and, while there are
very few m-commerce sites in the UK, 5% of the Top 500 US online
retailers have them, with more on the way.
Translating the desktop shopping experience to mobiles isn't easy,
and keeping it simple and usable is important for users with small
screens and often slow internet connections.
With this in mind, I've come up with a few best practice tips for mobile commerce based on the sites I have seen...
Simon Joseph is Head of Group E-commerce at Jessops, where he is also responsible for Direct, Customer Services and B2B. He has previously worked as E-commerce Director at eXpansys Plc, and at DSG and Argos.
I caught up with him to find out how Jessops has adapted to multichannel retail, in advance of next week's Future of Digital Marketing event, where he will be taking part in our retail panel.
Fashion retailer Oasis launched an iPhone app this week, which allows shoppers to browse through the latest outfits, read the newsletter, and find your nearest store.
I was asking which UK retailers have mobile commerce sites earlier this week, and didn't manage to find many examples. While this app is not quite an m-commerce site, you can select items on the app and pay via the main site.
While mobile commerce seems to be taking hold in other markets, especially Japan, the UK's retailers seem to be slow so far to anticipate this trend, with very few having launched transactional mobile sites.
Looking at a US article on mobile commerce usability today from GetElastic, I was struck by how many of the big name retailers in the States are already catering for customers on mobiles.
Sears, BestBuy, Ralph Lauren, Barnes and Noble, Amazon and others all have m-commerce sites, yet I can think of very few in the UK.
The Apple iPhone doesn’t make it into the top 20 most popular phones
for buying things via the mobile internet, according to a study by
The research was based on worldwide mobile internet traffic that passed through the Bango network in February.
in all, the habits of around 1.1m unique visitors were tracked. One in
four made a purchase of digital content and services, such as videos,
music, games, ringtones and subscriptions, which forms the framework of