This week is a mixed bag of charity, food and video games in our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three well-known brands – UNICEF, Nintendo and Domino's - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Analyzed by Lauren Picarello
UNICEF’s mission is to build a world where the rights of every child are realized. Over the past week, activities from the nonprofit’s Facebook page led the rise in its social activity across the web. Last Friday UNICEF posted a vintage photo from a mission that the organization embarked upon years ago and it received over 6,000 likes and over 800 shares.
Whether it’s a video to garner support for Syrian refugees, recognition for high-profile supporters like Novak Djokovic or relevant articles like this one from the New York Times that support UNICEF’s mission, the organization is in constant contact with its supporters with super relevant and meaningful updates across the board.
Analyzed by Ahmed Khamash
Even though the console was first announced in 2011, Nintendo has been ramping up their social content efforts, especially on Facebook, to build anticipation and excitement for the launch of it’s next generation gaming console, the Wii U. The Nintendo Facebook page has been posting preview videos, in-game images, and even kiosk and event locations where fans can try the Wii U before they buy.
The gaming community, an already passionate group, have engaged heavily with each Facebook post. They have been excitedly discussing the new console and games in each post’s comments, and more importantly, sharing each post with their own social networks. This high amount of engagement and amplification has expanded the reach of Nintendo’s message beyond just their immediate social communities, and helped fuel the excitement ahead of one of the most anticipated product launches in gaming.
Expect Nintendo to rise again in the rankings next week as excitement continues to increase and consumers start to share their initial experiences with their shiny new toy.
Analyzed by Kelly Kriegshauser
If there’s one thing Americans can all agree on, it’s our love for pizza. Domino’s knows it too. That’s why their social accounts are covered in photos of delicious pizza with consistently high levels of engagement.
Their post on November 6th - Election Day, was particularly strong. They call out the “I voted” stickers that American voters so proudly wear after they’ve voted, and posted a picture of an uncooked pizza with toppings that write out “I voted”. Asking fans, “Stickers are cool, but wouldn’t you LOVE getting one of these when you exit the voting booth?” About 6,000 fans said yes by liking that post and 208 thought it was so great, they shared the photo with their Facebook friends.
If one brand took the excitement of Election Day and turned it into its own, it’s Domino’s. Because really, who wouldn’t want one of their amazing pizzas rather than a sticker? Bring on the za!
Editors note: The Social Business Index, a free ranking compiled by The Dachis Group, is based on the analysis of conversations on Twitter, Facebook, YouTube, and other social platforms. The index is based on the execution and effectiveness of businesses at driving outcomes such as brand awareness, content sharing, and advocacy.