Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business.
Our recent Quarterly Briefing: Making Sense of Attribution, produced in partnership with Adobe, found that adoption of attribution is growing, driven by social and mobile,
This infographic presents some of the key takeaways from that report.
Reader comments (2)
3:06PM on 30th November 2012
Definitely agree about taking a holistic approach to attribution, especially with online. There are so many potential touch points that could be influencing your customers and measuring last click on its own doesn't take those into account.
Digital Marketing Manager at Piece of Cake
12:49PM on 10th December 2012
So, what is the next step if someone wants to move further from the last click attribution model?
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