This week, Econsultancy's anti-format of useless stuff from the web is as varied as it's ever been.
We travel from the Alsace to Stockton, and meet Nicolas Cage and Larry David, among others.
When you're done here, of course, sip again from the warm broth of our reports and blog.
But for now, stay awhile, for it's so cold outside.
Real Madrid, and its marketing, is very much in the news at the moment, with the club in talks with Microsoft to rename the Bernabeu stadium, on the back of the €100m mega-signing of Gareth Bale.
I thought I’d take a glance at Real Madrid’s activities in digital, to see whether it is indeed a Galáctico, or merely a pececillo (or minnow).
In May of this year, Forbes judged Real Madrid, despite being the world’s richest club, to be the third biggest brand in the world of football, with a brand value of £409m.
This was significantly behind Manchester United in second, whose social media presence we’ve previously identified on this blog as on the right track but nascent. So how does Madrid compare?
Is the club as successful online as in broader business? Are the digital assets of the club as good as its rivals?
Before we get into it, it's worth noting that we should perhaps expect the club to demonstrate best practice, as it has its own graduate school that runs a masters course in sports marketing.
Agility, however you want to define it, should help to speed up iteration and therefore increase profit and customer satisfaction.
The working methods agility predicates may also help to increase staff satisfaction.
It can be argued that agility is achieved through innovation: setting aside some time to focus on ideas that may not be central to the core business. At the moment, I’d argue innovation isn’t particularly widespread, as many organisations’ attitude towards it is ’70:20:that’s not what we pay you for'.
Indeed, the double whammy of the recession and many governments’ subsequent focus on ‘the need for efficiency savings’ has set a tone that makes innovation even riskier.
The fact is though, fortune favours the brave, and in times of economic hardship (darn it, I’ve slipped into bureaucratese), those that spend money adapting to a surfeit of new and relevant technologies may well see success.
But what about all those non-innovating, anti-Eric-Schmidt business leaders? They must be struggling with something. They aren’t wilfully blind. Perhaps legacy technology and the difficulty of extricating an organisation from its knotted innards is what’s holding some business leaders back.
Ahead of our first Digital Transformation Leaders' Conference, I wanted to mull over technology.
Twitter wallpapers/backgrounds aren’t integral to business, but if a user has found themselves on your profile page, why not hit them between the eyes with some marketing?
Perhaps upcoming events, a product showcase, or something of your history.
There are many things one can do with a Twitter background, and here’s a selection of what’s out there that you can replicate.
As Twitter grows, it's more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.
To the already swollen ranks of Twitter clients comes Tame. Tame claims to provide further context for the user.
I asked a few questions of their team, to find out more about the service.
This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.
There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.
Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our Internet Statistics Compendium.
Yes, you've found it, it's Econsultancy's weekly anti-format; a simple roundup of the best tweets, gifs, videos and crazy cr*pola.
Linger here as long as you'd like, before diving back into the cool waters of our more serious blog content and research, ensuring you learn and grow, like the marketing sunflowers you are. You're all so welcome.
Is it any wonder that those in need of a loan (and a fast one) turn to Wonga and not a high street bank?
One is approachable and colourful and isn’t full of boring text or ambiguous wording, and the other is an institution the public has gradually learned to call the enemy.
Of course, the two aren’t really comparable. The need to turn to Wonga is often caused by desperation (and being desperate is a reality for lots of people post 2008). And Wonga itself is gradually acquiring a reputation as not exactly a pillar of the community, as many are educated about the realities of interest rates.
However, despite selling different products, Wonga still has lots to teach the high street banks. More and more customers turn to banking websites before their branches, but the bank websites are often dry and difficult to use (albeit with some very nice mobile app alternatives).
So, to demonstrate how the user experience for some banks compares to Wonga, I’m going to look at the recently re-launched ‘people’s bank’, or TSB. And for a fairer comparison, I’ll look at Lloyds Bank, too.
Chiefly I’ll look at the 'approachability' of the homepage and the copy therein, as totems for the service on offer.
It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London).
The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy.
I'll start with some simple tech info, but read on if you want to see the website I built.
The feeling of leading a charitable and sustainable life is one that most of us want. For those of us that don’t straight-out donate to charity, making the right choices is essentially the best way to give back.
Sort of like that decision not to go to McDonald’s but to use the local bakery instead or buying a pair of TOMS, for example, we feel as if we’ve given something back without making any effort. Guilt-free consumption, if you will.
If you’re not familiar with TOMS, it's the shoe and eyewear brand with the ‘One for One’ philosophy. For every product bought, TOMS will help a person in need.
Of course, this reads a little like cheating on the part of the customer that wants to feel like a saint whilst getting those in vogue boating shoes. Well, actually I don’t think it is.
I think ecommerce and philanthropy are a natural fit, allowing customers to give something back simply by making the right choices.
In this post, I’ll be listing eight buy-to-give ecommerce companies and explaining why I think this movement might fundamentally change company culture.