As we've just had Social Media Week, I’ve been thinking about the unnatural relationship between the commercial considerations of brands and the social motivations of their customers.
If we admit it’s ludicrous to create a formula for making friends in the real world, then it’s also difficult to preach to brands on a definitive way to engage fans online. That’s because social media to a lot of people is considered respite from advertising.
The only way to advertise is to make sure your content is engaging enough to be considered not content. If you can do that, your adverts will be shared, my son.
With 100 hours of content uploaded to YouTube every minute, your brand has to understand the alchemy of boredom. Thankfully, Unruly Media has been taking steps to bring some sanity to sharing.
I might not be the best qualified to write this article. I’m a young upstanding man of 28 years, so I was 13 when Google came along.
I haven’t known work, barely known play, and certainly haven’t known facial hair to exist without Google (some say I still don’t know about those things).
Google has done so much, not just ensured we never again have to climb up ladders in libraries, ask strangers for directions or call directory enquiries ever again.
I’ve been exploring the Google timeline for nuggets of interest on Google’s 15th birthday...
Vine is beautiful. It costs nothing but time, it rewards creativity, trial and error, and patience. Many brands have made great use of Vine, and the medium is magic when its potential is realised.
So we thought we'd see what we could get our audience to create, to promote the Festival of Marketing, where Ian Padgham, Professional Viner, is one of the many speakers at our PUNCH event, just one part of a packed week.
We're giving away some Festival passes, and some tickets to Marketing Frenzy, the week's showstopping party at Fabric in London.
So without further ado, here are our first winners. We've still got some tickets to give away, so send in your entries and we'll do another roundup next week.
Sending email attachments to pitch for work is starting to feel like an ugly way to present your hard-crafted work to clients.
Marvel has been created to smooth this process via Dropbox, allowing files to be converted to prototypes once uploaded.
I spoke to Murat Mutlu, Product Designer and Co-Founder about Marvel app.
Hello there! Yes, there are many whimsical, irreverant, hilarious web roundups on the market. This, however, is the most delectable, growing in stature, as it does, with each mouthful.
This week we can boast coelacanths, wibbling arse desserts and Rush Limbaugh.
Join me in saluting Matt Owen for finding a lot of this stuff. Enjoy your severance pay, Matt!
After looking at the pros and cons of NFC (near field communication), it’s clear there’s a place for tapping to enjoy content as well as to pay for products.
However, the customer’s willingness to tap a poster with their phone is dependent on how well many initial NFC campaigns are carried out. Some clunky efforts, with terrible landing pages and insufficient incentives have risked putting users off for good.
This is changing as brands start to use the technology in better surroundings and to better purpose. A mall is the perfect environment to encourage users to tap with their friends.
To that end, from this week, shoppers can “turn on, tap and enjoy” content and competitions at Westfield shopping centres in London through CBS Outdoor digital pods, which use Proxama’s TapPoint NFC platform.
Webinars are annoying, ultimately, because we are designed for face to face communication. However, they are extremely useful if your colleagues and customers are ‘global’.
There are many annoying things about webinar tech, but most of them centre on UX. And central to UX is getting your language right.
Webex, as my chosen example, simply didn’t work with a good copywriter when laying out its back-end and webinar UI. I can’t speak for others such as Adobe Connect, as I haven’t used them myself.
I don’t think Webex is attempting to appear natty or complex, using slightly mystifying words or combinations of words. It’s just badly written.
Here are some examples:
This week, we’ve been singing the praises of Colston Hall’s new website (it’s a concert hall in Bristol, England).
We’re not going to gush any more, but we thought our readership might be interested to hear from agency and client, as to the process of redesign. What were the hopes, fears, successes, failures? How did the tender process go down? What happens next?
Attempting to answer some of these questions, I’ve been talking to Carly Heath, Marketing and Press Officer at Colston Hall, and Graeme Swinton, Creative Director at Palace.
Ebay has launched 'Click and Collect' for UK merchants, who will be able to use their own collection services or utilise the click and collect points at Argos stores.
This is to be followed in 2014 by eBay Now, a pilot one-hour delivery service beginning in London.
Amazon lockers and Amazon Collect+ stores are also springing up, as well as many supermarkets allowing timed locker collection of online orders, so it seems the click and collect invasion is gathering pace.
hungryhouse and Just Eat transformed the takeaway industry in the UK. Now Butterware has joined the fray, providing websites that enable online ordering for the lunch-to-go market.
I spoke to Graeme Simpson, Managing Director and Developer, and quizzed him about the young company.