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Every so often, whether you work in digital or not, one visits a website and gets a slap across the face. One dawdles for a moment, scrolling around and wondering how web design has come so far in such a short period of time.
Colston Hall is one of these websites. OK, it’s a fairly sizeable concert hall in Bristol, England, but still, it’s in the arts sector, this isn’t meant to be so slick, right?
Cecile Eschenauer kindly pointed us to Colston Hall’s website, designed by Palace, after reading Chris Lake’s article on colour and UIs.
Looking at comparable venues (e.g. York Barbican, Newcastle’s Metro Arena) Colston Hall is way ahead, it’s in the future. Other small and medium arts spaces are going to have to catch up, or miss out on maximising ticket sales.
Conversion optimisation is great, but to some extent it works on the premise that customers know what they’re looking for. Ok, checkouts, calls to action, merchandising should always be finessed, but optimisation is a means of squeezing more from specific intent.
But what if moving the customer towards the magpie psyche is the future of selling online?
A new ecommerce model is emerging and it works on the premise that customers can be encouraged to ‘bag at will’. All retailers need to do is surface rarer, quality products that are socially proven and most importantly look great.
From A1 Steak Sauce to Easy Cheese, from Maxwell House to Vegemite, Kraft is a behemoth.
And in the food and drink sectors, content marketing seems to be a cinch. Pushing people to recipes and adding some fun around holidays, seasons, special edition products and family lifestyle are all the order of the day.
I’m just going to picture a few of the Kraft brands here, fairly simply, but go and check them out.
Good afternoon illustrious readers! Welcome back to our alternative to the big newspaper editorials. Where else can you find hard hitting opinion as in Econsultancy's interweb round up of crazy stuff?
I would say it's been a vintage week, and I will, because it has. Enjoy!
Hat tipped to Matt Owen for finding most of these. Enjoy your severance pay, Matt!
BTW, the glorious top image is from The Wurzel's Facebook page.
Web prototyping is continually evolving. The holy grail is perhaps a web app easily shared between management, developers and clients, with low latency, high performance and flexibility.
Clickmodels is trying to solve this problem, and I spoke to Jurriaan van Drunen, co-founder.
‘Firstdirect is like the platypus of banks, a little bit different’. This is correct, and the ad can be considered a televisual success.
However, online, apart from a well-deployed and anonymous teaser video, the campaign’s lack of fecundity is its main similarity with the platypus.
I’ve had a little look at this curate’s egg of a campaign, with some good and bad bits revealed.
Twitter is entertainment, so it goes without saying that a humorous Twitter account is going to get followers, reach and engagement.
Here are some of the brands that have decided to navigate (or not) the governance needed to keep a funny and risqué Twitter account in check.
Although these companies are often in industries where rules of taste are fairly relaxed, all have done well in using belly laughs or sass to their benefit.
Kenneth Cole’s ‘personal’ Twitter account has a bio that states ‘My tweets are not representative of the corporate @kennethcoleprd feed’.
This poses some questions about governance. Is a tagline of ‘views my own’ inoculation against scandal?
The answer is ‘you’re missing the point’, as is Kenneth.
Welcome to you all! This is without doubt the greatest interweb round up of this nascent series of greatness.
Wipe that drool off your chin and dig in to the great bowl of deeply unsatisying tinned chilli that is the internet.