Email marketing is a tricky process – done right and it can be a valuable tool for driving extra traffic to your site, but get it wrong and all your hard work will be sent to the recycling bin after a brief skim read.
And that’s if the person you've sent it to even bothers to open it.
Lastminute.com has launched a recommendation tool that generates ideas for city break based on what a user wants to do on their holiday.
'Inspire Me' asks when they want to leave, their budget per person and what they feel like doing from a selection of six activities.
Spanish broadcaster Antena 3 delivered 2m sponsored links to its viewers in four days after its ‘audio watermarking’ app was downloaded by 200,000 users.
The app, called ANT 3.0, recognises hidden digital audio codes played during TV broadcasts and links to relevant online content.
Social commerce is going to be big in 2012 – or at least that’s what everyone keeps saying.
So why aren’t we all doing our clothes shopping on Facebook and tweeting pictures of all our latest purchases?
Carphone Warehouse says that it is "surprised" by the high number of customers buying contract phones via its new transactional mobile site.
Despite only going live last week, the mobil- optimised site now accounts for 20% of all online traffic to Carphone Warehouse (CPW) and converts at roughly half the rate of the desktop site.
Google+ is still a mystery to many brands, but some brave souls have been using the fledgling social platform to build a new community of brand advocates.
As of this week Cadbury has been added to more than 500,000 G+ circles, making it the most popular consumer brand on the social network.
We recently reported on its G+ product launch, but what other tactics has the confectionery brand used to build its community?
Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.
It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.
The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.
American Express is offering its customers the chance to earn money off a selection of goods by tweeting special offer hashtags from retailers.
Amex cardholders in the US can connect their account to their Twitter profile, and a coupon will be 'loaded' onto the card if they compose a tweet including one of the hashtags.
When the customer redeems an offer, the discount will be applied within their next card statement.
Retailers including Best Buy, McDonald’s, Whole Foods Market and H&M have already signed up to the programme, which is built around American Express' Smart Offer APIs.
Visa Europe has acquired a 15% stake in m-commerce company Mobile Money Network (MMN), a further signal of its intent to become a dominant force in mobile payments.
MMN is the company behind the Simply Tap mobile checkout app that we reviewed yesterday.
Apple’s rumoured iPad 3 launch has had an unlikely knock-on effect as consumers search for news ahead of the official press event later today.
Data from Experian Hitwise shows that TechRadar recieved the most traffic (7.25%) from the search term ‘Apple iPad 3’ last week, followed by Crave from CNET at 4.22%.
Surprisingly, the Daily Mail came third, despite the fact that it is not generally associated with technology reporting, then followed by Computer World and BBC News.